WFXH-FM
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| WFXH | |
| City of license | Hilton Head Island, South Carolina |
|---|---|
| Broadcast area | Savannah, GA-Hilton Head Island, SC |
| Branding | "Rock 106.1" |
| Slogan | Because Music Rules! |
| Frequency | 106.1(MHz) |
| Format | Modern Rock |
| ERP | 50,000 Watts |
| Class | C2 |
| Callsign meaning | W FoX Hilton Head, the Fox was the name of a classic rock station on the same frequency |
| Owner | Adventure Radio (Triad Broadcasting) |
| Website | rock1061.com |
WFXH-FM, known as "Rock 106-1", is a modern rock radio station targeted to Savannah, Georgia. The station is a monitored reporter on the Alternative (Modern Rock) panel. Despite reporting as an Alternative station to Arbitron and various radio industry publications, Rock 106.1 plays Alternative and Active Rock, leaning on artists (Saliva, Disturbed, to name a few) heard on Active Rock stations. The station also features a specialty show called Underexposed Sunday nights 9-11pm. During the show they spotlight indie rock artists like The Decemberists, The Shins, Yeah Yeah Yeahs, The Arcade Fire, and Cold War Kids, along with local acts. In April 2008,WFXH debuted You Heard It First, a new show heard weeknights at 11PM that features only new rock, as part of what the station calls "New Rock Nights". Rock 106.1 also recently began streaming the station online at their website.
Rock 106.1 is also home to Lex and Terry who have dominated morning drive for a number of years. In September 2006, Rock 106.1 moved its main studios from Hilton Head Island to Savannah. The station (along with sister stations 103-1 the Drive and Lucky Dog Country 106.9) have studios and sales offices in both Savannah and Hilton Head; the only cluster in the market with this capability. The station's broadcast transmitter is near Bluffton, South Carolina.
Lexie Kaye was the on-air personality middays 10A-3p before accepting a position in Atlanta, GA (market #9) to do mornings for WSRV-FM on The New 97.1, The River. Leslie Scott was then hired from former Alternative WMAD in Madison. Leslie also works in the programming department as Music Director and Assistant Program Director.
The program director from March 2006 - July 2007 was Dustin Matthews, former Assistant Program Director and afternoon DJ at Cox Radio's legendary Alternative Rock station WDYL in Richmond, Virginia. During his tenure at WFXH, the station saw tremendous growth in ratings and revenue, even taking down heritage WIXV (I-95). In July of 2007 Dustin announced he would be leaving Rock to take over morning drive (The Sandbox) and programming duties for WFNX in Boston.
On August 27, 2007, WFXH announced that the station's new PD is former Clear Channel Alternative WXEG APD/MD/morning personality Boomer ("The Rabbi Of Rock"). Boomer started his new job as WFXH's PD on September 10th. [1]
In the Fall 2006 Arbitron Ratings, WFXH took over as the #1 rock station in Savannah, beating Rock WIXV-FM (I-95). Rock 106.1 has consistently held the #1 position in Hilton Head. In the most recent Arbitron ratings (Fall 2007), the station fell quite a bit and was beaten by WIXV-FM (I-95). [2]
[edit] History
The station originally signed on in 1973 as WHHR-FM on 106.3. As part of a massive frequency change, WHHR-FM moved to 106.1 and upgraded from a class A to a class C2 in 1990, which allowed full coverage of the Savannah area. By March 1991, the station flipped from WHHR-FM to WFXH, a satellite-fed classic rock station known as "Fox 106.1 - The Classic Rock Station".
On February 27, 2001, the station flipped to Active Rock as "Rock 106.1 - The Only Station That Really Rocks!" as a counter-balance to its sister station WWVV-FM 106.9 (now WGZR-FM), which at the time was playing modern rock as "Wave 106.9 - Savannah's New Rock Alternative" and then as "Wave 106.9 - The New Music Alternative". In late 2002, the station rebranded as "Rock 106.1 - New Rock". Today, WFXH reports as Alternative but aurally sounds like an active rock station, blending music from active rock artists and modern rock artists, using the positioner "Because Music Rules!"
[edit] See also
- List of radio stations in Georgia (U.S. state)
- Georgia (U.S. state)
- Lists of radio stations in North and Central America
[edit] External links
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