WFXD
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| WFXD | |
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| City of license | Marquette, Michigan |
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| Broadcast area | [1] |
| Branding | 103.3 WFXD |
| Slogan | Today's New Hit Country |
| Frequency | 103.3 MHz |
| Format | Country |
| Power | 100,000 watts |
| Class | C1 |
| Callsign meaning | Fox 103 (previous format) |
| Former callsigns | WRUP (6/17/85-9/1/90) WUPB (6/17/85) [never used] WUUN (?-6/17/85) |
| Owner | Great Lakes Radio |
| Website | http://www.wfxd.com/ |
WFXD (103.3 FM) is a radio station broadcasting a country music format in Marquette, Michigan.
The station began broadcasting in the 1970s at 100.1 FM as WUUN, a live-assist Top 40/adult contemporary music station known as "Stereo 100." In 1985, the station moved to its current 103.3 frequency and became WRUP "U.P. 103", programming a CHR format to compete with Magic 97 WGLQ and Q107 WMQT. The station's slogan and calls meant "We're UP on the U.P.!" 1
WRUP changed in 1990 to the WFXD calls and a satellite-fed oldies format, which continued for almost a decade until the station went country to compete with longtime market leader WJPD. Originally the station used the on-air identifier "B103" under its country format, even though it never changed its calls from WFXD; it now identifies simply with its calls and frequency.
Much of WFXD's broadcast day is satellite-fed from Jones Radio Networks using a format known as CD Country (identified on-air as "Today's New Hit Country").
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