WFLB

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WFLB-FM
City of license Laurinburg, North Carolina
Broadcast area Fayetteville Metropolitan Area
Branding 96.5 The Drive
Frequency 96.5 MHz
Format Classic Hits
Power 100,000 watts
HAAT 318 meters
Class C
Transmitter Coordinates 34°46′50″N, 79°02′45″W
Former callsigns WAZZ (6/01/93)-(3/01/97)
WMXF-FM (07/02/90-06/01/93)
WSTS (??-07/02/90)
WEWO-FM
Owner Beasley Broadcasting Group
Sister stations WAZZ, WKML, WUKS, WZFX
Website www.965thedrive.com

96.5 The Drive is a Classic Hits radio station located in Fayetteville, North Carolina owned by Beasley Broadcasting Group.

[edit] History

WEWO-FM began in Laurinburg in the late 1940s, a sister station to WEWO-AM. Don Curtis purchased the stations in 1968, and WEWO-FM became a Christian radio station called WSTS, The station received a power increase to 100,000 watts to reach Fayetteville. Later, Durham Life Broadcasting bought the stations.

On July 4, 1990, WSTS dropped religious programming and became WMXF "Mix 96.5," an adult-leaning CHR station. The WSTS letters and a similar format moved to a station in Fairmont. Durham Life sold its radio stations, and Curtis once again owned the 96.5 frequency, as well as other Durham Life stations.

On April 1, 1993, WMXF began playing "Louie, Louie" by The Kingsmen over and over, changing the station's name temporarily to "Louis 96.5." The real format turned out to be "Oldies 96.5," and the call letters changed to WAZZ.

Beasley Broadcasting bought WAZZ in the mid-90s, along with WFLB, the former Top 40 station in Fayetteville. Beasley gave WAZZ and WFLB each other's call letters.

On December 30, 2005, Oldies 96.5 changed to its current format.[1] Program director Dave Stone described the difference this way: oldies included Buddy Holly and Elvis Presley, while classic hits focuses on the 70s and artists such as The Eagles and the Doobie Brothers.[2]

[edit] References

  1. ^ http://www.geocities.com/rdurw/wflb.html, Retrieved on 2008/03/21.
  2. ^ Rodger Mullen, "Oldies Music Turns Ancient," The Fayetteville Observer, Thursday, February 28, 2008.

[edit] External links


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