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North-east entry of the centre.
Two Double Seven (officially known as Westfield 277 Newmarket)[1] is a medium sized shopping centre with upmarket shops located at 277 Broadway, in the Newmarket suburb of Auckland, New Zealand. It features a Foodtown, a nearby Farmers and about 60 speciality stores. In 2005, it had retail sales of NZ$120 million.[2] It contains the New Zealand head offices of the Westfield Group,[3][4] and another new Westfield-owned shopping development, Nuffield Street, is nearby.[5]
A major extension is planned for the future, which is to double the size of the centre,[2][6] by spreading to another site directly south of 277 Broadway. The 200 shop expansion at 309 Broadway has been planned for some time, and a general expansion of the 277 Broadway site had been prepared for even before Westfield acquired the centre from Auckland One, who demolished a 1980s office tower building to make way for the expansion.[7][8] The work was however allegedly delayed because of reluctance by the Village SKYCITY Cinemas chain to move into the new centre from its existing location further north.[3]
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