WestJet
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| WestJet | ||
|---|---|---|
 |
||
| IATA WS |
ICAO WJA |
Callsign WESTJET |
| Founded | 1996 | |
| Hubs | ||
| Focus cities | ||
| Frequent flyer program | Air Miles (not run by WestJet) | |
| Member lounge | Executive Lounges operated by Servisair | |
| Fleet size | 75 (+43 orders) | |
| Destinations | 47 | |
| Headquarters | Calgary, Alberta | |
| Key people | Sean Durfy (CEO,President) | |
| Website: http://www.westjet.com | ||
WestJet Airlines Ltd. (TSX: WJA) is a Canadian low-cost carrier[1] based in Calgary, Alberta, that flies to most major cities in Canada and 13 cities in the United States. WestJet is the second-largest Canadian carrier behind Air Canada (third-largest including Air Canada Jazz). WestJet is a rarity in the airline industry due to the fact that it is non-unionized. Profit-sharing is credited for this fact. WestJet plans to be one of the world's top 5 most profitable international airlines, by 2016.[citation needed] In 2006, WestJet was rated the second-best low-cost airline in North America.[citation needed]
Contents |
[edit] History
Founded on February 29, 1996 by Clive Beddoe, Mark Hill, Tim Morgan, and Donald Bell, WestJet aimed to follow the same path as Southwest Airlines and Morris Air, as a low-cost carrier. Originally meant to be a western Canada operation, WestJet soon became one of the fastest growing airlines in the world.
On February 29, 1996, the first WestJet flight (a Boeing 737) departed. At that time, the airline served Calgary (the airline's hub), Edmonton, Kelowna, Vancouver, and Winnipeg with a fleet of three Boeing 737-200 aircraft and two-hundred twenty employees. By the end of that same year, they had included Regina, Saskatoon, and Victoria. In 1997, service to Abbotsford was added. In addition, 1997 marked the one millionth passenger carried.
In 1999, a milestone was reached when WestJet was able to offer its first public sharing at 2.5 million shares. Also in 1999, the cities of Thunder Bay, Grande Prairie, and Prince George were added to WestJet's route map. In 2000, the airline expanded to Canada's eastern region, reaching Hamilton, Moncton, and Ottawa, and choosing Hamilton as the airline's eastern region hub. That year, Beddoe, Hill, Morgan and Bell were given the Ernst & Young entrepreneur of the year award in Canada for their contribution to the Canadian airline industry. In 2001, expansion continued to include Fort McMurray and Comox, and to Sault Ste. Marie (no longer served), Sudbury (no longer served), Thompson (no longer served) and Brandon (no longer served), although service to some of these cities was subsequently withdrawn. The airline's four creators also received another entrepreneurship award. In 2002, the airline added two new eastern Canadian destinations: the cities of London and Toronto. In April 2003, WestJet added Windsor (no longer served), Montreal, Halifax, St. John's, and Gander (no longer served).
In April 2004, WestJet moved its eastern hub from Hamilton to Toronto. All of the flights between Ottawa and Hamilton and Montreal and Hamilton were moved to Toronto, a move that brought WestJet more fully into the lucrative Toronto-Ottawa-Montreal triangle.
In 2004, a number of U.S. destinations were added or announced. These included San Francisco (no longer served), Los Angeles, Phoenix, Tampa, Fort Lauderdale, Orlando, and New York City (not served from 2005 until 2008 with the addition of Newark International Airport flight).
WestJet's transborder flights fly non-stop from Calgary (WestJet's main hub), as well as Edmonton, Kelowna, Montreal, Ottawa, Toronto, Vancouver, and Winnipeg.
Palm Springs was added in early 2005 to the company's list of destinations, as was San Diego (no longer served), while New York-LaGuardia was dropped. In April 2005, they announced new seasonal service to Charlottetown but ceasing service to Gander. In June 2005, the airline announced it was ceasing service to Windsor, effective October 30, 2005, shifting capacity to nearby London. In fall 2005, Ft. Myers and Las Vegas were added to the growing list of destinations.
After rumours and speculation surrounding the implementation of extended-range twin-engine operations (ETOPS), WestJet announced new service to the Hawaiian Islands from Vancouver on September 20, 2005. In December 2005, the airline began flying from Vancouver to Honolulu and Vancouver to Maui. All flights returning from the Hawaiian Islands are overnight flights (red-eyes) allowing the carrier to reduce fleet downtime.
In 2006, WestJet announced they were dropping their service to San Francisco and San Diego. WestJet's first scheduled service outside Canada and the United States began in 2006 with service to Nassau, Bahamas. This was considered a huge milestone within the company's long-term destination strategy and was a vital goal for future international market presence.
In 2007, WestJet announced that they would begin flights from Deer Lake Regional Airport in Newfoundland, Saint John in New Brunswick, and Kitchener-Waterloo in Ontario. There would be direct flights to Toronto from Saint John, and Deer Lake, and flights to Calgary from Kitchener-Waterloo.
Also in June 2007, WestJet added seven new international seasonal flights to Saint Lucia, Jamaica, the Dominican Republic, Mexico as well as a third Hawaiian destination; Kona.
In May 2008, WestJet launched service to Quebec City with daily non-stop flights from Toronto and one-stop service from Edmonton. Also in May 2008, Westjet began daily non-stop service to Toronto from Saskatoon and Regina.
On June 2, 2008, WestJet will commence seasonal service between Calgary and New York City via Newark Liberty International Airport.
[edit] Legal History
In late 2002 the Airline was accused by rival Air Canada of espionage for their role in accessing confidential information in order to gain a business advantage.[2][3][4] On May 29, 2006, WestJet issued a press release [5] admitting its involvement in the Air Canada espionage scandal, and agreeing to pay over 5 million dollars in legal and investigation fees to Air Canada, and to donate over $10 million to various children's charities in the name of Air Canada and WestJet.
[edit] Current status
During a second quarter conference call in 2004, Clive Beddoe announced that WestJet would serve the United States. On September 20, 2004 WestJet commenced the first phase of its trans-border flights by flying from Calgary and Toronto to Los Angeles International Airport as well as Toronto to New York LaGuardia. However, WestJet ended service to New York (LaGuardia) on July 4, 2005, citing an inability to secure gates at the airport. Flights to New York resumed in June 2008 with the addition of Newark International Airport.
Soon after, the airline announced new service from Calgary to Fort Lauderdale; Edmonton to Las Vegas; Kelowna to Las Vegas; Toronto to Fort Myers and Phoenix; Montreal to Fort Lauderdale; Winnipeg to Los Angeles, Las Vegas, and Phoenix; and Vancouver to Las Vegas, Palm Springs, and Phoenix.
WestJet Airlines entered into a two-year agreement with Air Transat in August 2003 whereby WestJet 737 aircraft would be filled by Transat's two main tour operators, World of Vacations and Air Transat Holidays. The planes are operated by WestJet crews. Some of the destinations where WestJet planes can be found are the Dominican Republic, Puerto Vallarta, Panama City, Cancún, Mazatlán, Varadero, Cuba and St. Martin.
In 2005, WestJet implemented Personal TV (PTV) from LiveTV on board its 737-700 and -800 fleet. Channels include Global TV, CTV, CBS, Citytv, Treehouse TV, ABC, NBC, CBC and a WestJet Channel, which shows a regional map with the aircraft's location, GPS derived altitude, and groundspeed. WestJet plans to add Live TV onto their 737-600 aircraft beginning in the 2007/2008 Winter season.
WestJet was to be the Boeing launch customer for the 737-600 winglets, but announced in their Q2 2006 results that they were not going to move ahead with those plans. WestJet CEO Clive Beddoe cited the cost and time associated with their installation was not warranted as they are primarily used for short-haul routes. As a result of the abandonment of the program to install winglets on these aircraft, WestJet incurred a one-time charge of approximately $609,000.
In August 2006, in a Globe and Mail interview, Sean Durfy (then executive Vice-President of Marketing but since appointed to President of the company in September 2006) stated that WestJet was in talks with, and considering joining Oneworld, a code and route sharing alliance that includes many large worldwide airlines. If a deal with Oneworld were reached, it would allow WestJet to maintain its scheduling flexibility.[6] It would increase passenger traffic for WestJet, while filling in a Canadian void for the Oneworld alliance left by the takeover of Canadian Airlines, as well as expanding options for flights from Canada to South America.
On October 26, 2006, WestJet announced that it had its best quarterly profit ever, reaching C$52.8 million. WestJet gained market share and kept its costs under control, helping profits to surge.
[edit] Destinations
WestJet serves 47 destinations throughout North America, including 27 Canadian cites with hubs at Calgary International Airport and Toronto Pearson International Airport. WestJet serves 13 American cities, including major airports such as Los Angeles International Airport and Newark Liberty International Airport. The airline provides the most Canadian flights to Las Vegas, offering direct routes from nine Canadian cities, compared to Air Canada's five. WestJet also serves five destinations in the Caribbean and two in Mexico.
[edit] New routes
| Route | Start Date |
|---|---|
| Abbotsford – Las Vegas[7] | September 8, 2008 |
| Victoria – Las Vegas[8] | September 9, 2008 |
| Saskatoon – Las Vegas | September 10, 2008 |
[edit] Fleet
The WestJet fleet consists of the following aircraft as of May 2008:
| Aircraft | Total | Passengers | Notes |
|---|---|---|---|
| Boeing 737-600 | 13 | 119 | PTVs and leather seats |
| Boeing 737-700 | 56 | 136 | PTVs and leather seats, Winglets |
| Boeing 737-800 | 6 | 166 | PTVs and leather seats, Winglets |
| Total | 75 |
The airline flies a fleet that consists exclusively of Boeing 737s, taking a cue from the successful single operating type model pioneered by Southwest Airlines. The first deliveries of 737-600 and 737-800 aircraft began in 2005, and by September 2006 the final 737-600 aircraft was delivered. WestJet's future aircraft orders only consist of 737-700 and 737-800 models. WestJet plans to have a fleet of 111 aircraft by the end of 2013.
Boeing confirmed on August 2, 2007 that WestJet had placed an order for 20 Boeing 737NG.[9] The order is primarily for B737-700 but with conversion rights to B737-800s.
[edit] Retired fleet
- Boeing 737-200 (1996-2006)
It was announced early in 2005 that the 737-200 fleet would be retired within the year, to be replaced by newer, more fuel-efficient aircraft. On July 12, 2005, WestJet announced that it had completed the sale of its remaining Boeing 737-200 to Miami-based Apollo Aviation Group (Apollo).
On January 9, 2006, the last Boeing 737-200 (Tail 748 C-FCWJ) was flown during a fly-by ceremony at the WestJet hangar in Calgary. (See External Links). The aircraft was flown by Don Bell. The last commercial revenue flight by a -200 was a charter flight, Las Vegas to Calgary, arriving at 0130 January 9, 2006, flown by tail 741 (C-GWWJ). Currently, WestJet claims an average aircraft age of 3.2 years (as of 1 December 2007).[10]
[edit] Incidents and accidents
- In December, 2003, a WestJet Boeing 737-700 aircraft carrying 57 passengers including crew, had to return to Calgary, seven minutes after taking off when one of its turbofan engines failed. The plane landed without incident.
- In June, 2006, a WestJet Boeing 737-700 aircraft carrying 103 passengers including crew, had to return to Vancouver, thirty five minutes after taking off due to the failure of one of the flight control systems. The plane landed without incident.
- In August, 2007, a WestJet Boeing 737-700 aircraft carrying 136 passengers, including crew, had a close call at Los Angeles International Airport. A WestJet plane arriving from Calgary nearly collided with a Northwest Airlines airplane that was taking off from a parallel runway. The plane took off without incident.
- On September 6, 2007 a WestJet Boeing 737-700 aircraft en route to Halifax from Calgary encountered sudden turbulence just north of Sudbury Ontario, causing a sharp drop which injured 9 passengers. The plane carried on to Halifax and landed without incident.[11]
- On February 17, 2008 a WestJet Boeing 737-700 aircraft over-ran runway 07 at Ottawa (CYOW). No deaths or injuries have been reported and the Transportation Safety Board of Canada is investigating the cause.[12]
- On April 18, 2008, a WestJet Boeing 737-700 aircraft en route from Hamilton to Calgary carrying 106 people including crew had to make an emergency landing at Winnipeg International Airport because of a potential hydraulic issue. No one was injured and the plane landed without incident.
[edit] Livery
The WestJet planes are mostly white, except for the lettering on the cabins, the tail, and the metallic wings and tailfins.
The tail is divided into rough and slanted thirds, coloured (from back to front) navy blue, white, and teal. This pattern is used on the outside of the blended winglets at the end of the wings, while on the inside, the winglets are painted white with the words WestJet.com in black lettering.
[edit] References
- ^ Simon, Bernard. Discounter From Out West Is Gnawing at Air Canada , The New York Times, January 30, 2004. Accessed June 9, 2008.
- ^ http://www.hanford.gov/oci/maindocs/ci_r_docs/Air_Canada_accuses_WestJet_of_espionage.pdf
- ^ Globe and Mail article - Espionage accusation
- ^ Reuters - WestJet settled with Air Canada
- ^ WestJet press release - Regarding spying on Air Canada
- ^ Jang, Brent. "WestJet Looks to Fly Higher with Oneworld", The Globe and Mail, August 31, 2006. Retrieved on 2006-10-31.
- ^ http://www.abbotsfordairport.ca/AssetFactory.aspx?did=7992
- ^ http://www.victoriaairport.com/press-releases?articleid=87
- ^ Boeing: Boeing Confirms WestJet Order for 20 Next-Generation 737 Airplanes
- ^ WestJet - Fleet information
- ^ http://news.sympatico.msn.ctv.ca/TopStories/ContentPosting.aspx?feedname=CTV-TOPSTORIES_V2&newsitemid=CTVNews%2f20070906%2fplane_turbulence_070907&showbyline=True
- ^ No injuries after Westjet 737 overruns at Ottawa
