Wellcome
From Wikipedia, the free encyclopedia
Wellcome (Chinese: 惠康 in Hong Kong; 頂好 in Taiwan) is a supermarket chain owned by Jardines via its Dairy Farm subsidiary. The Wellcome chain is one of the largest supermarket chains in Hong Kong, and is the price leader of the market. It also operates in the Republic of China (Taiwan) under the Wellcome name. Dairy Farm has other supermarket interests in the Asia Pacific under different brand names.
It is worth noting that the correct spelling of the name of the supermarket should be "Wellcome" (double L), instead of "Welcome" (single L).
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[edit] History
Founded in 1945, Wellcome is Hong Kong's longest-established supermarket chain. Since 1964, the company has been wholly owned by Dairy Farm.
Wellcome has an overall staff of 5,000 in more than 240 stores and serves more than 14 million customers every month.
[edit] Generic products
Wellcome supermarkets sell several products under the generic brands No Frills (特惠牌) and First Choice (首選牌).[1][2]
[edit] Superstore
Wellcome’s first superstore was opened in 2000 and currently it has 19 superstores, which are widely spread all over Hong Kong. They sell products with greater variety which vary from shop to shop to fit local customers’ tastes.
[edit] Market Place by Jasons
Wellcome began introducing Market Place by Jasons, a high end supermarket brand first introduced by its Singapore's sister company Cold Storage, to Hong Kong in 2007. The first store was opened at Jardine's Lookout The second one was opened at Telford Garden, and The third store is opened at Langham Place in the fourth quarter of 2007. The new store imports medium to high-end products.
The 4th store, is also scheduled to be opened in the Peak in 2008 Q1.
[edit] Rivals
[edit] References
- ^ Key Milestones of Wellcome (accessed 18 October 2007)
- ^ The First choice leftlet (accessed 17 October 2007)
[edit] External links
