WEDJ
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| WEDJ | |
| City of license | Danville, IN |
|---|---|
| Broadcast area | Indianapolis |
| Branding | Radio Latina 107.1 |
| Slogan | Mas Mexicana Que Nunca |
| Frequency | 107.1 (MHz) |
| Format | Regional Mexican |
| ERP | 1,800 watts |
| HAAT | 184 m |
| Class | A |
| Callsign meaning | W EDJe (variation of "Edge") |
| Owner | Continental Broadcast Group, LLC |
| Sister stations | WSYW |
| Website | wedjfm.com |
WEDJ is a Regional Mexican radio station licensed to Danville, IN, which serves the Indianapolis radio market at 107.1 FM. WEDJ broadcasts at an effective radiated power of 1,800 watts with a tower located Northwest of Danville in Hendricks County. Studios and offices are located at 1800 North Meridian Street in Indianapolis.
[edit] History
The station began as a Danville-based radio station, WGRT in 1975. The call letters were changed to WATI in 1984, then were changed to WGRT-FM in September 1987 and once again to WSYW-FM in the late 80s.
As WSYW-FM, the station programmed Classical music as 107.1 Classic-FM. Programming on WSYW-FM was simulcasted on sister station AM 810 WSYW until the AM station became a Radio AAHS affiliate. Classical programming was dropped in the mid-90s in favor of Smooth jazz as "Smooth Jazz 107.1" Programming was provided by Jones Radio Network's Smooth Jazz 24/7 format. Also, around this time, WSYW-FM was leasing out various hours throughout the day to Spanish-language broadcasters, providing the first on-air outlet in Indianapolis for Spanish programming. This continued until October 1999, when the station changed format to Active rock as WEDJ.
WEDJ, known on-air as 107.1 The Edge, went on the air in mid-October 1999. However, after only a week using the branding, the station's name was changed to Rock 107 due to copyright issues with "The Edge" name. The format provided an alternative to crosstown station, X 103, but signal issues in much of the Indianapolis market made it difficult to compete.
In late 2000, the station was brokered to two companies providing the station with two different Spanish-language formats. WEDJ became the first FM station and the second fulltime station programming to Latinos in Indianapolis, preceded only by sister station, WSYW 810. Once the contracts expired, WEDJ began programming its own programming first as "La Ley" then as "Radio Latina". The station under both names aired a Spanish CHR format. In late 2006, Radio Latina was revamped and flipped format to Regional Mexican where it remains to this day.
[edit] External links
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