Website wireframe

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Also known as: Page Architecture, Low Fidelity Mock-Up, Page Schematic, Rough Draft

Wireframes are a basic visual guide used in web design to suggest the layout of fundamental elements in the interface. Because of this they must be completed before any artwork is developed. When completed correctly they will provide a visual reference upon which to structure each page. Wireframes also allow for the development of variations of a layout to maintain design consistency throughout the site. This is an important part of the initial development stage because it creates user expectations and helps to develop an awareness of and familiarity with the site.

Creating a set of wireframes for any project also acts as a way to communicate with clients and stakeholders such as content creators, engineers, and developers. Over the course of a project the wireframing exercise functions as a stable base on which to consider changes, diverse user paths, and new requirements. The information architect and information designer typically use the wireframes as a meeting of the minds and as solid working documents on which to establish the language, content, and structure of interactions users will have with a given site or project.

The creation of wireframes also helps to define the positioning of global and secondary levels of navigation in a prominent and intuitive position, as well as providing an area for utilities such as helpful information and search facilities. When creating your wireframes it is critical to ensure that branding is central to the identity of a site so as to communicate the personality of the site.

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