Talk:Weber Shandwick

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[edit] Merge with Weber Shandwick Worldwide

These are both about the same organisation and should be merged. Francis Irving 23:06, 24 October 2007 (UTC)

[edit] Copyright violation tracking

This is the advocacy section from the article : Bolded text is sentences (or are very nearly) from
http://www.webershandwick.com/Default.aspx/AboutUs/PressReleases/2007/NewWeberShandwickGlobalResearchIdentifiesRadicalShiftInConsumerDecision-Making

Advocacy
Weber Shandwick launched research in 2007 titled “New Wave of Advocacy” that provides evidence of a radical shift in decision-making and speed-to-action in the global marketplace. The research identifies "advocates" who actively support and undermine brands, causes and issues. Advocates, as well as "badvocates," forge emotional bonds and higher levels of engagement that help attract new customers, earn support for issues and causes, spread word-of-mouth, and strengthen brand loyalty. Some of the findings provide compelling evidence of a challenging and changing business environment:

1)Decision-making among consumers worldwide has accelerated in recent years. Nearly two-thirds (63 percent) of consumers around the world report that they are deciding more quickly to support or reject issues, causes, companies, products and services than they did two to three years ago.

2)Advocacy has democratized. Nearly one out of two consumers globally (45 percent)is an advocate. Advocates take action to support or detract from issues, causes, companies and products, such as making purchase recommendations, sending a letter to a company or elected official, or organizing a protest or boycott.

3)Badvocates waste no time. Badvocates actively make their dissatisfaction known in a variety of ways and do so more quickly today than two or three years ago. They waste little time acting--76 percent report expressing displeasure within one week.

Companies and organizations need to engage and mobilize their advocates if they want to be heard and earn support. Advocacy will only continue to grow as people become increasingly engaged in issues and causes.

  • I'm going to remove that section based on both the large correspondence with the press release linked above, but also because it isn't about the comapny, it's promotional for one of the company's products.

-- ArglebargleIV 03:15, 9 July 2007 (UTC)