WDKS

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WDKS
City of license Newburgh, Indiana
Broadcast area Evansville, Indiana
Branding KISS-FM 106.1
Slogan Evansville's Number One Hit Music Station
Frequency 106.1 (MHz)
First air date November 1, 1990
Format Top 40 Mainstream
ERP 6,000 watts
Class A
Callsign meaning InDiana KisS
Owner Regent Communications
Website Station web site

WDKS (106.1 KISS FM) is a Class A radio station at 106.1 FM licensed to Newburgh, Indiana and serving Evansville, Indiana. They are owned by Regent Communications, which acquired the station from Clear Channel Communications in 2003.

[edit] History

WDKS first signed on the air on November 1, 1990 as WEKX and would later change call letters to WSYZ in 1991 and WJPS in 1992. Originally an FM Talk station, they eventually chose the Adult Top 40 format with the call letters WDKS in 1997.

Under the ownership of then-parent Clear Channel, WDKS switched formats to Top 40 Mainstream and was rebranded as 106.1 Kiss FM, "All of Today's Best Music," in 2001, putting them in direct competition with the more established rival WSTO. After Clear Channel spun WDKS and its sister stations to Regent Communications in 2003, Regent retained WDKS's format and the "KISS-FM" trademark.

On February 12, 2007, WDKS' musical direction initially leaned more Rhythmic, but after a month into the new direction the Pop/Rock product once again showed up on the station, only to once again move back toward a Rhythmic direction the following August. The shift to Rhythmic resulted in WDKS filling this format void in Evansville. But by March 2008, WDKS returned to a Top 40/CHR direction. The station added Kidd Kraddick's morning show in May 2008

[edit] External links