WBVI

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WBVI
City of license Fostoria, Ohio
Branding Mix 96.7
Slogan "Findlay's Mix 96.7"
Frequency 96.7 (MHz)
First air date 1946
Format Hot Adult Contemporary
ERP 3,000 watts
HAAT 88 meters (289 feet)
Class A
Facility ID 67709
Transmitter Coordinates 41°06′00″N, 83°28′32″W
Owner Roppe Corporation (dba TCB Holdings, Inc.)
Sister stations WFOB
Webcast Listen Live
Website http://www.wbvi.com

WBVI (96.7 FM) is a commercially-licensed radio station, broadcasting from Fostoria, Ohio, but is marketed as a Findlay radio station. WBVI is owned and operated by the Roppe Corporation, but does business as TCB Holdings, Inc. It airs a Hot Adult Contemporary music format.[1]

Contents

[edit] History: Beginnings as WFOB-FM

Going on the air in 1946, this station had been known for many years as WFOB-FM. Some photographs of WFOB-FM's early years are shown in this article.

WFOB-FM's original tower, located in downtown Fostoria, near the intersection of its longtime location at 101 North Main Street in downtown Fostoria.
WFOB-FM's original tower, located in downtown Fostoria, near the intersection of its longtime location at 101 North Main Street in downtown Fostoria.
WFOB-FM's original on-air studio.
WFOB-FM's original on-air studio.
Jim Huth, one of WFOB-FM's original staff members.
Jim Huth, one of WFOB-FM's original staff members.

The call letters of WFOB-FM were then changed to WBVI on July 6, 1987[2], one year following its acquisition by TCB Holdings, also known acronymically as Tri-County Broadcasting. The station was similarly formatted as its AM sister, but focused more on music. In an effort to market the station to a "listen-at-work" audience in Findlay, WBVI eventually became known as Findlay's "Mellow Mix 96.7", affiliating with the "Soft Hits" soft adult contemporary format offered by Jones Radio Network.

Though marketing itself as a Findlay station, WBVI's programming operations continued to originate from the Fostoria studios at 101 North Main Street. However, TCB opened a branch sales office for the station at 1995 Tiffin Avenue in Findlay.

At the start of the 1990s, WBVI was one of the first stations in the Toledo market to invest in hard-disk audio storage technology, through the use of Digilink, the computer automation system developed by Arrakis Systems of Colorado.

[edit] WBVI Today

WBVI eventually dropped the "Mellow" portion of its "Mellow Mix 96.7" moniker, moving to a more mainstream adult contemporary music format by 2000. The station's music format has since transitioned to Hot AC, using the "Bright AC" satellite format distributed by Dial Global (formerly Westwood One). Mix 96.7's satellite format mimics the Jack FM sound on weekends with "Anything Goes Weekends" featuring a variety of 1970s and 1980s classic hits.

Morning DJ Keith Hodkinson has been at WBVI since 2000, following a brief tenure in the same capacity at nearby competitor WTTF-AM and WTTF-FM (now WCKY-FM) in Tiffin, Ohio.

[edit] References

  1. ^ Station Information Profile. Arbitron.
  2. ^ Call Sign History. FCC Media Bureau CDBS Public Access Database.

[edit] External links


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