WBVC (The CW Plus)
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| "WBVC" | |
|---|---|
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| Cadillac / Traverse City / Sault Ste. Marie, Michigan |
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| Branding | Northern Michigan's CW |
| Channels | Analog: Charter 61 |
| Affiliations | The CW (via The CW Plus) |
| Owner | Tucker Broadcasting (SSA with Barrington Broadcasting) |
| Founded | unknown |
| Call letters’ meaning | The WB TraVerse City (refers to previous affiliation) |
| Sister station(s) | WPBN-TV WGTU |
| Former affiliations | The WB (via The WB 100+ 1995-2006) |
| Transmitter Power | 64.8 kW (digital) |
| Height | 393 m (digital) |
| Facility ID | 59280 (digital) |
| Transmitter Coordinates | (digital) |
"WBVC" is the CW-affiliated television station for the northern Lower and eastern Upper Peninsulas of Michigan. The station is part of The CW Plus, a special CW feed that broadcasts on cable and / or over-the-air on a digital signal. The CW Plus serves smaller television markets with a DMA rank above 100 (the Northern Michigan market has a rank of 116). WBVC broadcasts an analog signal on Charter cable channel 61. As a result, the call sign is used in a fictional manner. To serve non-cable customers, the station is offered over-the-air on WGTU's second digital subchannel. This digital signal is on UHF channel 53.2 and broadcasts from WGTU's transmitter which is located northeast of Kalkaska. WBVC is known on-air as Northern Michigan's CW.
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[edit] Overview
The station has a sales agreement with Tucker Broadcasting who operates the cable channel. That company owns ABC affiliate WGTU and its full time satellite, WGTQ. Those two stations in turn are operated through a shared service agreement (SSA) by Barrington Broadcasting. That company owns NBC affiliate WPBN-TV and its full-time satellite, WTOM-TV. WBVC is operated out of WGTU's studios located on East Front Street in downtown Traverse City. With WBVC and WGTU being co-owned, they are low-budget television stations. Although on cable, WBVC has the infamous poor on-air quality that WGTU has suffered from over the years. It is unknown if any local programming is shown on WBVC. Like most CW Plus affiliates, the station airs the nationally syndicated morning show, The Daily Buzz, on weekday mornings from 6 to 9.
[edit] History
WBVC, before becoming a CW affiliate, was a WB affiliate via The WB 100+ (a similar operation to the current CW Plus service). The station was identified on-air as Northern Michigan's WB 61. On January 24, 2006, The WB and UPN announced that they would end broadcasting and merge. The new combined network would be called The CW. The letters would represent the first initial of its corporate parents: CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. On July 25, a new logo for WBVC appeared on WGTU's website. At that time, the website did not post any announcements about WBVC's future as a CW affiliate. However, that changed a few weeks before the new network started.
UPN programming aired in a delayed arrangement on Fox affiliate WFQX-TV. The CW began broadcasting on September 18, 2006. On that date, WBVC became known on-air as Northern Michigan's CW and WFQX dropped its secondary affiliation with UPN. On September 19, 2007, there was an application filed to the FCC by Max Media to sell WGTU to Tucker Broadcasting for $10 million dollars. After FCC approval, Tucker Broadcasting entered into a shared service agreement (SSA) with Barrington Broadcasting (owner of WPBN). This resulted in WPBN operating WGTU. According to the FCC filing, WPBN will sell advertising time and provide news and other programming for WGTU. WBVC was included in the sale.
[edit] Logos
 First "WB 61" logo. |
 "Northern Michigan's WB 61" logo used until July 25, 2006. |
 Current "Northern Michigan CW" logo. |
[edit] External links
- WGTU / WGTQ "ABC 29&8" (has WBVC's CW logo that redirects to The CW)
- WPBN-TV / WTOM-TV "TV 7&4"
- The CW
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