WBOK

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WBOK
City of license New Orleans, Louisiana
Broadcast area New Orleans area
Branding The Message Is in the Music
Frequency 1230 kHz
Format Gospel Music
ERP 1,000 watts unlimited
Class C
Facility ID 10917
Transmitter Coordinates 29°59′18.00″N 90°2′45.00″W / 29.9883333, -90.0458333
Affiliations Westwood One
Owner Bakewell Media of Louisiana, LLC

WBOK (1230 AM) is a radio station broadcasting a Christian radio format. Licensed to New Orleans, Louisiana, USA, the station serves the New Orleans area. The station is currently owned by Bakewell Media of Louisiana, LLC and features programing from Westwood One.[1] Its current slogan is "The Message Is In The Music".

WBOK is currently operating however, with a very weak signal due to damage sustained from Hurricane Katrina. The station has now been purchased by Danny J. Bakewell on behalf of The Bakewell Family, one of the nations oldest and largest African-American owned-and-operated real estate development companies. The Bakewell Company is also the owner of The Los Angeles Sentinel newspaper, the largest and oldest African-American newspaper west of the Mississippi.[citation needed]

[edit] History

AM 1230 was originally WJBW with a Top 40 format in the late 1950s, but by the end of the decade it switched call letters to WSHO and became a Broadway music formatted outlet. In 1962 WBOK swapped signals with WSHO and moved its R&B format to the 1230 signal. The R&B format would last until the late 1970s when it evolved to its current format after it was sold to Bishop Levi Willis (its current owner).

The failure of levees constructed by the Army Corps of Engineers immediately following the landfall of Hurricane Katrina on August 29, 2005 resulted in flooding of WBOK's studio and offices. The station's transmitter site received additional flood damage and the broadcast tower was severely damaged.

WBOK has returned to the air as of 11/3/07 with an urban music and talk format.

[edit] External links