Wayside Gardens

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Wayside Gardens
Type Privately held
Founded 1920 Mentor, Ohio, USA
Headquarters Greenwood, South Carolina, USA
Industry Mail-Order Gardening
Products Live plants, bulbs, garden art, and accessories
Website www.waysidegardens.com

Wayside Gardens is a privately held mail-order gardening company based in Greenwood, South Carolina. Wayside Gardens caters to serious American garden enthusiasts who want the newest, most unusual plants, and also value gardenworthiness. In addition to more than 2,000 varieties of plants, Wayside Gardens also carries garden art and accessories for use in outdoor living spaces. Wayside Gardens distributes millions of catalogs every year and maintains an extensive Internet presence (www.waysidegardens.com). Since 1975, Wayside Gardens has been part of the Park Seed Company family of brands, which also comprises Park Seed, Park Seed Wholesale, and Park’s Landscapes. The 500-acre (2.0 km²) national headquarters site features 9 acres of gardens, including an All-America Selections trial ground, a Rose Garden, a container garden, and numerous other theme gardens.

[edit] Company History

Wayside Gardens specializes in hard-to-find, unusual live plants. New varieties of Echinacea are a popular example. Photo by Ashley Sheets, provided courtesy of Park Seed Company.
Wayside Gardens specializes in hard-to-find, unusual live plants. New varieties of Echinacea are a popular example. Photo by Ashley Sheets, provided courtesy of Park Seed Company.

In 1920, nurseryman Elmer Schultz and marketer/plantsman Jan Jacobs (J.J.) Grullemans pooled their individual talents and European horticultural backgrounds to form a new company, focused on breeding plants specifically for American garden conditions. The new company was based in Mentor, Ohio, and developed rapidly from a local nursery into a nation-wide mail-order business.

The first page of the 1940 catalog extols the virtues of Wayside Gardens’ approach to breeding and growing the plants it sells. Image courtesy of the Wayside Gardens archive and Park Seed Company.
The first page of the 1940 catalog extols the virtues of Wayside Gardens’ approach to breeding and growing the plants it sells. Image courtesy of the Wayside Gardens archive and Park Seed Company.

Wayside Gardens issued its first catalog in 1922, a 50-page, black & white edition printed by letterpress. The first four-color illustrations appeared in Wayside’s Imported and Native Bulb Catalog of 1933. In 1951, Fortune magazine acknowledged Wayside Gardens for its breadth, saying, “Wayside’s list of plant material permits it to sell to gardeners in every U.S. climate, and thus carry a truly national, across-the-board nursery business, the only one of its kind.”

First through catalogs and now through its extensive Internet presence, Wayside Gardens has introduced many superior plants to the American gardening public, including: Lilium regale in the 1920s; Anthemis ‘Moonlight’ and Berberis Mentoriensis in the 1930s; Viburnum x Carcephalum, Ideal Darwin Tulips, and Weatherproof Daffodils, such as ‘Duke of Windsor,’ ‘Wodan,’ and ‘Mother Grullemans’ in the 1940s; Kniphofia “Maid of Orleans’ in the 1950s, Hosta ‘Royal Standard’ and the famous Rothschild Azaleas in the 1960s; Campsis ‘Crimson Trumpet’ in the 1970s; Hydrangea quercifolia ‘Snow Queen’ in the 1980s; and David Austin English Roses in the 1990s.

Ten years after the death of J. J. Grullemans, Wayside Gardens became available for purchase. William John Park, then CEO and Chairman of the Board of the Geo. W. Park Seed Company, acquired the ailing company in the autumn of 1975 and transferred it from Mentor, Ohio, to its present home in Greenwood, South Carolina. He realized that the Wayside Gardens live plant product tradition was an excellent complement to the offerings of Park Seed Company, which had been providing seeds and bulbs to the American gardening public since 1868.

[edit] References

Wayside Gardens corporate brochure, 1986 Park Seed Company Archives