Ways of Seeing

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Ways of Seeing was a 1972 BBC television series created chiefly by writer John Berger and producer Mike Dibb, that gave rise to a later book of the same name. The book Ways of Seeing consists of a series of written and visual essays that raise questions about hidden ideologies in visual images. In one part of the book, Berger focuses particularly on depictions of women in advertisements and oil paintings, in an essay which has proven particularly useful for feminist readings of popular culture[citation needed]. Ways of Seeing is considered to be a seminal text for current studies of visual culture and art history.

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Visual Culture and Critical Theory, 1st ed., London: Arnold Publisher. ISBN 0340807482.

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