WAYY
From Wikipedia, the free encyclopedia
| WAYY | |
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| City of license | Eau Claire, Wisconsin |
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| Branding | NewsTalk 790 |
| Slogan | The Station You Can Depend On |
| Frequency | 790 AM (MHz) |
| First air date | 1953 |
| Format | Commercial; News/Talk |
| Power | 5,000 watts |
| Callsign meaning | sister station of WAXX-FM ("YY" alphabetical after "XX") |
| Owner | Maverick Media |
| Website | http://www.wayy790.com/ |
WAYY (790 AM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Eau Claire, Wisconsin.
[edit] History
The station was originally at 1150 on the AM dial, and from the 1950s-1970s was known as WAXX-AM. The station played current pop, then converted to country music in 1966. In the 1960s, WAXX-AM was bought by the same company that owned WEAU-TV/WEAU-FM, and the country format was simulcast on WEAU-FM, renamed WAXX-FM in the 1970s. By the mid 1970s, the country format was played exclusively on WAXX-FM, and WAXX-AM was rebranded WAYY-AM, playing oldies. After several format modifications, WAYY went to news/talk in January, 1991.
WAYY & WAXX were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. Following the acquisition of WEAQ-AM 790 in 1996, the two AM stations switched frequencies, with WAYY now at 790 on the AM dial. WAYY, WAXX, WEAQ and sister stations WIAL-FM, WECL-FM & WDRK-FM were sold to Maverick Media, LLC in 2003.
WAYY unveiled their current logo in 2004.
[edit] Logo Gallery
 WAYY Logo (1991-1996) |
 WAYY Logo (1996-2004) |
WAYY's Current Logo (2004-present) |
[edit] External links
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