WAXX

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WAXX
WAXX logo
City of license Eau Claire, Wisconsin
Branding Today's WAXX 104.5 (pronounced as the word "wax")
Slogan Today's Country
Frequency 104.5 MHz FM
First air date 1950s
Format Country
Power 85,000 watts
HAAT 549 meters
Class C
Facility ID 9866
Transmitter Coordinates 44° 39' 51.00" N
90° 57' 41.00" W
Callsign meaning stacks of "waxx" (vinyl records)
Former callsigns WEAU-FM
Owner Maverick Media
(Maverick Media of Eau Claire License LLC)
Sister stations WAYY-AM, WEAQ-AM, WECL-FM, WDRK-FM
Website todayswaxx1045.com

WAXX (104.5 FM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Fairchild, Wisconsin, sharing the same tower as WEAU-TV.

[edit] History

The station was originally WEAU-FM, an FM station co-owned with WEAU-TV in Eau Claire. When WAXX-AM 1150 was purchased and brought under the same building as WEAU-TV/WEAU-FM, WEAU-FM began simulcasting WAXX-AM's country format. In the 1970s, WEAU-FM was renamed WAXX-FM, and eventually the country format was aired exclusively on the FM dial (WAXX-AM was renamed WAYY-AM in the 1970s and changed formats to oldies, eventually settling on news/talk in 1990).

WAXX & WAYY were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. WAXX, WAYY and new sister stations WIAL-FM, WEAQ-AM, WECL-FM & WDRK-FM were sold to Maverick Media, LLC in 2003.

WAXX unveiled their current logo (and added the "Today's" to their branding) in October 2005.

WAXX was the first radio station in the Eau Claire market to broadcast live 24 hours a day on the Internet, beginning March 31, 2006.

WAXX has been awarded several NAB Marconi Radio Awards over the years, including "Small Market Station of the Year" in both 2000 and 2007.

[edit] Logo Gallery

WAXX Logo (1997-2005)

WAXX Logo (2005)

WAXX's Current Logo (2005-present)

[edit] External links

v • d • e
Radio stations in the Eau Claire, Wisconsin market (Arbitron #244) more
By FM frequency
WHWC 88.3 · WUEC 89.7 · WVCF 90.5 · WHEM 91.3 · WMEQ 92.1 · WECL 92.9 · WIAL 94.1 · WQRB 95.1 · WDMO 95.9 · WHYS 96.3 · WJLM 96.9 · WISM 98.1 · WDRK 99.9 · WBIZ 100.7 · WRFP 101.9 · WIEC 102.7 · WWIB 103.7 · WAXX 104.5 · WCFW 105.7 · WATQ 106.7 · WLFK 107.9
By AM frequency