Waterwise

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Waterwise
Type Not-for-profit, non-governmental organisation
Founded September 2005
Headquarters London, United Kingdom
Focus Sustainable water consumption and water efficiency
Method Campaigning, influencing policy, research, consultancy
Revenue £300,000 (excluding projects, consultancy, and sponsorship)
Website www.waterwise.org.uk

Waterwise is an independent not-for-profit, non-governmental organisation promoting water efficiency and conservation based in London, UK. The organisation’s official name is The Waterwise Project.

Presently, the organisation is focused on decreasing water consumption in the UK by 2010 and on building a robust evidence base for large-scale water efficiency projects. Waterwise is the UK’s water “efficiency champion” – “reaching the parts others cannot reach, and transform[ing] the concept of water resource efficiency into something compelling for consumers and business users.”[1] They are considered to be the leading authority on water efficiency in the UK.[2]

Contents

[edit] Founding and Aims

The establishment of Waterwise was due to concerns of waters shortage and the upward trend in how much water is consumed in the UK. Factors that were taken into account were: current drought situation, geographical and climatological circumstances, consumer tendencies, available resources, and future prospects of supply. The following examples, situations, and comparisons were contemplated: • England has less rainfall than some North African countries.

• Southern England has experienced one of the driest winters and spring periods since 1904

• Low river flows and groundwater levels across Southern England have resulted in environmental problems

• Groundwater levels are falling and this is particularly so in the chalk aquifers which are very important to Southern England.

• There have been demographic and social changes: modern lifestyles result in a greater demand for water. There has also been an increase in smaller size households that use proportionally more water.

• Climate and global warming, as predicted by the UKCIP, is forecast to result in a deficit in soil moisture. This means that agriculture will compete with the water industry for increasingly scarce resources.[3]

In 2006, all 26 UK water companies decided to establish an independent organisation which would promote water efficiency.[4] In September 2006, The Waterwise Project was launched to build an evidence base and economic case for water efficiency in the UK.[5] In England, the organisation sits on the Environment Minister’s Water Saving Group, alongside the water industry and regulators.[6] .[4] It was established with the stance that the key to water efficiency is reducing waste, not restricting use. [7]


Waterwise has an independent Board, which is drawn from the government, regulators, academia, business, other organisations, and from the water industry. The board meets four times a year and is responsible for overseeing Waterwise’s activities and its strategic direction.

Waterwise's present remit runs until September 2010. Its aim is to have decreased per capita consumption in the UK by that time and to have built a strong social, political, and economic case for water efficiency.

[edit] Audience and Partners

“ Waterwise is effectively a facilitator: its job is to enable, to promote dialogue, to establish a common evidence base and to develop partnerships and share ideas. Waterwise is keen to work with anyone who shares their aim and would welcome everyone’s help. ”

—Maria Adebowale, Board Chair of Waterwise, Founder Director of Capacity Global

Waterwise works with all sectors of society to promote water efficiency and the wise use of water. To achieve their aims they work with key partners in water companies, governments (local, regional, and national), regulators, farmers, communities, businesses, civil society organisations, manufacturers, retailers, press and media, and individual consumers.

[edit] Activities and Events

Waterwise participates in and leads various projects and events in order to complete their objectives:

  • Waterwise hosts the only annual Water Efficiency Conference in the UK on 8-9 April. The conference brings together policymakers, doers, and thinkers to learns about and further discuss issues related to water efficiency.
  • Waterwise also runs the Waterwise Marque, founded in October 2006 and first awarded in 2007.[8] The Marque is awarded annually to water using products which promote water efficiency or reduce water wastage. It is the first award scheme of its kind in the UK and aims to empower consumers to make water wise buys.
The Waterwise Marque - award for water efficient products in the UK.
The Waterwise Marque - award for water efficient products in the UK.
  • Waterwise works closely with Government departments and regulators in developing policy to further water efficiency. [9]
  • Waterwise teams with UK water companies, universities, local governments, and builders to conduct large-scale water efficiency projects, workshops, and programmes. These projects range from water audits to domestic retrofit schemes to university lectures.[10]
  • Waterwise convenes The Saving Water in Scotland network which brings together key figures in Scotland to discuss and advance water efficiency.[11]
  • Waterwise also provides households, businesses, media, and the government with information on water in the UK and with assistance on water saving.[12]
  • Waterwise has ranked all current UK models of dishwashers and washing machines according to water efficiency.[13]. They are working on rankings for showers, toilets, and taps.
  • Waterwise also conducts research related to international water ecolabels, embedded water, water and climate change, and other various other research projects.[14]
  • Waterwise is part of the Blueprint for Water coalition which has laid out a ten step plan for sustainable water.[15] The coalition is composed of Waterwise, The Royal Society for the Protection of Birds (RSPB), World Wide Fund for Nature (WWF-UK), Salmon and Trout Association, The Wildlife Trusts, The National Trust, Association of Rivers Trust, Anglers’ Conservation Association, Wildfowl and Wetlands Trust, and The Fisheries and Angling Conservation Trust.

[edit] See also

Water conservation

Waterwise is also the registered name of an Australian company - Waterwise Systems Australia Pty. Ltd. Waterwise Systems provides complete greywater diversion systems for irrigation of domestic gardens.

[edit] References

  1. ^ Walter Menzies, Chief Executive, Mersey Basin Campaign
  2. ^ New Consumer Magazine
  3. ^ WaterUK report to Select Committee of Parliament
  4. ^ Water UK
  5. ^ House of Commons, Early Day Motion, Water Efficiency, 26 October 2005
  6. ^ Water Saving Group, Department of Environment, Food, and Rural Affairs
  7. ^ Water Efficiency Journal
  8. ^ Marketing Week, 'Water Marque' scheme aims to aid product marketing
  9. ^ A report to Defra Reviewing International Models of External Water Use Restrictions, as one example of Waterwise's policy work
  10. ^ Using Water Wisely: How to Change Consumer Behaviour, University of Oxford
  11. ^ Saving Water in Scotland network draw up action plan to guard against future water shortages, waterbriefing.org
  12. ^ Water/B&Q Water Efficiency Campaign, an example of teaming up with business
  13. ^ DirectGov Greener Living
  14. ^ The Crikey Water Diet, based on Waterwise research on embedded water
  15. ^ The Blueprint for Water

[edit] External links

  • Waterwise Provides information on water in the UK, water efficiency, and water saving tips for households and business.
  • The Blueprint for Water 10 steps for sustainable water in England by 2015.
  • Water Saving Group UK Government led high level group promoting collaborative work on water efficiency.
  • Water UK The industry association that represents all UK water and wastewater service suppliers at the UK and European levels.
  • Waterwise Systems Australia Pty. Ltd. Permanent domestic greywater diversion systems.