Was It Good For You?

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Was It Good For You?
Sex and the City episode
Episode no. Season 2
Episode 28
Written by Michael Patrick King
Directed by Dan Algrant
Original airdate September 19, 1999
Episode chronology
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"Shortcomings" "Twenty-Something Girls vs. Thirty-Something Women"
List of Sex and the City episodes

Was It Good For You? is the sixteenth episode of the second season of the HBO television series Sex and the City. It originally aired on September 19, 1999.

In 2007, the episode was in the news for being part of research conducted by Ellie Parker and Adrian Furnham of the Department of Psychology at University College London. In a study[1] released online in advance of its publication in Applied Cognitive Psychology, Parker and Furnham investigated an audience's ability to recall advertisements under varying circumstances. In comparing advertisements placed in "Was It Good For You?"[2] vs. those placed in an episode of Malcolm in the Middle, the researchers discovered that "programs heavy on sexual content actually lead to less recall of ads that appear in commercial breaks"[3] and that sex was only an effective tool for selling to men.

Unlike most SATC episodes, this episode is not broadcast in syndication, meaning it does not air on over-the-air stations.

[edit] Plot summary

Perineum. Latin for "not without an engagement ring."

Carrie dates a recovering alcoholic who becomes obsessed with her. Miranda furnishes her new apartment. Charlotte is determined to learn how to have good sex after her partner falls asleep on her. Samantha gets an offer to have a threesome with two gay friends.

[edit] References and footnotes

  1. ^ The study is titled "Does sex sell? The effect of sexual programme content on the recall of sexual and non-sexual advertisements."
  2. ^ Sex doesn't sell | COSMOS magazine
  3. ^ http://www.medialifemagazine.com/artman/publish/article_10190.asp