Warrior Lacrosse
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Warrior Lacrosse, Inc. | |
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Type | Subsidiary of New Balance |
Founded | 1993 |
Founder | Dave Morrow |
Headquarters | Warren, Michigan |
Key people | Dave Morrow, president and founder |
Industry | Sporting goods |
Products | Athletic shoes, Apparel, Sports equipment |
Employees | 100 |
Website | http://www.warriorlacrosse.com |
Warrior Lacrosse is a manufacturer of lacrosse equipment and apparel based in Warren, Michigan. It was founded in 1993 by Dave Morrow. Warrior Lacrosse was acquired by New Balance on February 1, 2004. Their largest competitors include STX and Brine.
It sponsors several college lacrosse teams as well as Major League Lacrosse (MLL) and the Canadian Men's National Team. Warrior Lacrosse also sponsors many players individually such as Mark Millon and Greg Cattrano. It was the title sponsor of the 2006 Warrior World Lacrosse Championship in London, Ontario and the 2007 Warrior World Indoor Lacrosse Championship in Halifax, Nova Scotia. It is also the presenting sponsor of ESPN's annual coverage of the NCAA men's lacrosse championships. Warrior first broke into the lacrosse industry with the introduction of the titanium shaft. Warrior's most popular shafts are still the Titan(ium) Classic and the Titan(ium) Pro.
Warrior Hockey
In 2005, New Balance (Warrior Lacrosse's parent company) acquired Innovative Hockey and renamed it using the Warrior brand, as Warrior Hockey. Contrary to popular belief, Warrior Hockey is now a division of New Balance and not a subsidiary of it or part of Warrior Lacrosse.