Warner Home Video
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Warner Home Video is the home video unit of Warner Bros. Entertainment, Inc., itself part of Time Warner. It was founded in 1978 as WCI Home Video (for Warner Communications, Inc.). It was re-named Warner Home Video in 1980.
The company releases titles from the film and television library of Warner Bros. Studios, as well as programs from other Time Warner companies. Currently, they also serve distributor for television and/or movie product released by BBC, Lifetime, Cartoon Network, Turner Entertainment Co., Court TV, TNT, National Geographic Society in the U.S., and product from the NBA, NFL, and NHL.
Some early releases were notable for being time-compressed in order to save tape time and money and to compensate for long-playing cassettes being unavailable in the early days of home video. One example was 1978's Superman in which the film was released in a 127-minute format, compared to its 143-minute theatrical release.
In the early 1980s, Warner Home Video was the U.S. distributor for the Mr. Men and Little Miss video series.
Warner Bros. began to branch out into the videodisc market, licensing titles to MCA DiscoVision and RCA's SelectaVision videodisc formats, allowing both companies to market and distribute the films under their labels. By 1985, Warner was releasing material under their own label in both formats.
Warner also experimented with the "rental-only" market for videos, a method also used by 20th Century Fox for their first release of Star Wars in 1982. Two known films released in this manner were Superman II and Excalibur.
In 1997, Warner Home Video was one of the first major American distributors for the new DVD format, by releasing Twister on DVD. Warner executive Warren Lieberfarb is often seen as "the father of DVD".
In the UK, WHV distributes most of the DVD releases of Icon Entertainment, and also distributes Icon releases in Australia and Equinox Films releases in Canada.
In 2006, WHV announced they would enter the market of releasing original direct-to-video films, a market that has proven lucrative for studios over the past few years, and which has for the most part been dominated by Sony Pictures Home Entertainment. They announced much of their output would be followups to films that had done well at the box office theatrically, but wouldn't be expected to do well if a sequel were to be made. The first release under the Warner Premiere banner is the prequel The Dukes of Hazzard: The Beginning.
On September 26, 2006, WHV became the first company to street a title in three formats on the same day and date with the home release of The Lake House on DVD, Blu-ray and HD DVD. With Paramount Home Entertainment switching from neutral in the high definition video camp to solely to HD DVD in September 2007, Warner Home Video is now the only major distributor to support both high definition formats, though this will change at the end of May 2008. From June 2008, Warner Home Video will release new high definition content on Blu-ray only. [1]
They also licensed Appleseed EX Machina, the sequel to the cult anime film Appleseed. ADV Films will produce the dub.
Also, for a number of years from the 1980s to the late 1990s, WHV was the distributor for Metro-Goldwyn-Mayer video titles.
