Wallpaper*
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Wallpaper* is a Time Inc. magazine focusing on travel, design, entertainment, fashion, and media.
The magazine was launched in 1996 by Canadian journalist Tyler Brûlé in London, England. Brûlé sold the magazine to Time Warner in 1997. He stayed on as editorial director until 2002. 2007 has seen the appointment of a new editor-in-chief. Tony Chambers, a self styled "visual journalist", aims to take the title to even greater heights of luxury. Apart from publishing the monthly magazine, Wallpaper* also publishes travel guide books. There are 30 different cities currently available and 30 more will be published by the end of 2007.
Other notable names who have worked at Wallpaper* include Jeremy Langmead[1] Marcus Von Ackermann, Suzy Hoodless and Alasdhair Willis.
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[edit] Brand extension
Wallpaper’s website, wallpaper.com, was launched in 2004 as an arm of the magazine. Since then the website has grown exponentially in line with the rise of online media. Rather than publishing reformatted material from the magazine, it covers breaking news across design, interiors, art, architecture, fashion, travel and technology. It also publishes exclusive online features, interviews, blogs from global events by Wallpaper* editors and a wide range of visual galleries. It has on average over 420,000 unique users per month. Aside from producing the monthly magazine and website, Wallpaper* also publishes global city guide books. There are 30 different cities currently available, and 30 more will be published by the end of 2007.
[edit] Redesigns
Wallpaper* has undergone two significant redesigns since its launch. The June 2003 issue showcased a brand new cover design and font, designed by then Creative Director Tony Chambers. In 2007, to celebrate its 100th issue and reflect the multi-platform status of the Wallpaper* brand, the asterisk acquired a cursor in place of one of its arms.
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[edit] External links
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