Waldemar Pförtsch

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Waldemar Pförtsch (born 19 September 1951 in Bamberg, Germany) is professor, author and consultant in the realm of international business, business strategy and B2B marketing in Stuttgart / Germany, Chicago / Illinois and Shanghai / China.

[edit] Life

Pförtsch holds degrees in economics and business administration as well as a PhD from the Free University Berlin in social sciences. He has been consultant with the United Nations Industrial Development Organization and was for decades working for leading international consultancies in the US, in Europe and in Asia where he consulted to many major U.S. and foreign companies.

After several other professorships he was appointed as visiting associate professor at „Kellogg Graduate School of Management“, Northwestern University and as lecturer for strategic management at „Lake Forest Graduate School of Management“. Since several years he is professor for internation business at Pforzheim University near Stuttgart, Germany, and visiting professor at Executive MBA Program of „Liautaud Graduate School of Business“ - University of Illinois in Chicago and at „IIT Illinois Institute for Technology“. Pförtsch has been appointed to the professorship of business marketing at „China Europe International Business School“ (CEIBS) in Shanghai and will start his work in China in September 2007.

Waldemar Pförtsch is author of several text books in English and German on questions of marketing, international business and strategic management, last in common work with the marketing legend Philip Kotler on B2B brand management and with Indrajanto Müller on Ingredient Branding. He also has published several articles on international management in English, German and Chinese.

Pförtsch is married, father of three children and lives in Stuttgart, Germany and Chicago, Illinois.

[edit] Works

Philip Kotler, Waldemar Pförtsch, Ines Michi: Business-to-Business Brand Management. The Success Dimensions of Business Brands. Springer Berlin (2006) ISBN 3540253602
Waldemar Pförtsch, Indrajanto Müller: Die Marke in der Marke - Bedeutung und Macht des Ingredient Branding (German), Springer Verlag Berlin Heidelberg New York (2006) ISBN 3-54030-057-0
Klaus Koziol, Waldemar Pförtsch, und Steffen Heil: Social Marketing. Erfolgreiche Marketingkonzepte für Non-Profit-Organisationen (German), Schäffer-Poeschel (2006) ISBN 3791025112
Waldemar Pförtsch, Michael Schmid: B2B-Markenmanagement. Konzepte - Methoden - Fallbeispiele (German), Vahlen (2005) ISBN 380063144X
Waldemar Pförtsch: Mit Strategie ins Internet. Qualifizierung als Chance für Unternehmen (German), BW Bildung und Wissen (2002) ISBN 3821476036
Ekbert Hering, Waldemar Pförtsch, Peter Wordelmann: Internationalisierung des Mittelstandes (German), Bertelsmann Bielefeld (2001) ISBN 3763909265