Wagon Wheels
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Wagon Wheels are a popular biscuit in Australia, Canada, and the United Kingdom which have a marshmallow centre and are covered in a chocolate flavoured coating. They are produced and distributed by Burton's Foods. The biscuit itself is round to represent the wheel of a wagon (hence the name).
Wagon Wheels were invented by Garry Weston (1927-2002) (son of W. Garfield Weston). Garry Weston worked for his father's business in Australia before taking over his UK family business. The biscuits were first launched during the 1940s at the time of the 1948 Olympia Food Fair. The name was derived from the fact that the Wild West was very popular at time, and in particular the film Wagon Train. They were originally marketed as Weston Wagon Wheels
Interest in Wagon Wheels was at an all time peak when the british female comedians French and Saunders made a sketch with Dawn French dressed as a schoolgirl delicately placing a Wagon Wheel into her mouth. Wagon Wheels were "re-launched" in 2002.
Two previous slogans for the product have been:
- "A taste for adventure."
- "If there's a bigger bite, it can't be found."
the current slogan being "you've got to grin to get it in"
In Canada, Wagon Wheels are produced by Dare Foods Limited. They come in Original, Caramel, Fudge, and Raspberry flavour.
In Australia, Wagon Wheels are produced by Arnott's Biscuits. George Weston Foods Limited sold the brand to Arnott's in August 2003. [1]
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[edit] Size
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This article or section may contain original research or unverified claims. Please improve the article by adding references. See the talk page for details. (October 2007) |
There have been many debates amongst fans of the biscuit about the size. Wagon Wheels have supposedly shrunk in size as time has progressed, but Burton's Foods Ltd have denied this. It has been suggested that the supposed shrinkage is due to an adult's fond childhood memory of eating a Wagon Wheel held in a much smaller hand. In Australia however, Arnott's have stated that tray packs of Wagon Wheels were in fact Mini Wagon Wheels and have re-released the original 48g Wagon Wheels.[2]
The original factory which produced the biscuit in Slough during the early 1980s were transferred to an updated and modern factory in Llantarnam in South Wales. The original factory in Slough produced the biscuit with crinkled edges and corn cobbs rather than the updated smoother edges. This caused the overall diameter of the biscuit to shrink slightly, but not as much as fans of the biscuit believe.
Also, although the UK Wagon Wheel has barely shrunk, it is still noticeably smaller than the Australian equivalent. The diameter of the Australian version is measured at 88 mm which is 14 mm larger than the UK version. Even though the Australian version is wider in diameter, the UK Wagon Wheel is notably thicker by 4 mm.
As of October 2006, the Canadian Wagon Wheel measured 70mm x 17mm.
[edit] Flavours
The original wagon wheel which is now called "chocolate" had a marshmallow centre and not a jam centre.
- Original
- Jammie
- Toffee
- Double Choc
- Orange
- Strawberry shortcake
[edit] Miscellaneous
Actor Berwick Kaler is famous for throwing them, like Frisbees, to the audience at the end of the annual pantomime at the Theatre Royal in York, though he had to stop throwing them after someone was allegedly hit by one and complained.
[edit] References
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[edit] See also
- List of brands of biscuit
- Weston family
