VoloMedia

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VoloMedia
Type Private
Founded 2005
Headquarters Sunnyvale, CA
Industry Downloadable media advertising
Website http://www.volomedia.com

VoloMedia is a Sunnyvale, California based advertising network that has developed technology to enable advertisements to be dynamically inserted into downloadable audio and video, such as podcasts. Large media publishers such as Public Radio International, MSNBC and FOX News[1] utilize their technologies in order to provide free downloadable programming. The company is funded by venture capital firms Mayfield Fund, Sutter Hill Ventures and Worldview Technology Partners.

VoloMedia is a founding member of the Association for Downloadable Media.

[edit] History

VoloMedia was founded in 2005 as Podbridge. The company launched its downloadable audio advertisement network in February 2006.[2] In May of the same year, the company announced support for downloadable video as well.[3]

In July of 2006, the company's advertisement insertion and rotation technologies were awarded a U.S. patent.[4]

Since its founding, VoloMedia has forged partnerships with both large and independent media publishers, internationally recognized brand advertisers, and multimedia technology developers.

The company changed its name to VoloMedia in November of 2007.[5].

[edit] External links

[edit] References

  1. ^ Silicon Valley Business Journal: Re-branded VoloMedia focuses on online - and offline - ads.
  2. ^ MediaWeek: Podbridge Starts Podcast Ad Net.
  3. ^ Release: Podbridge advertising network to include video content.
  4. ^ ClickZ: Podbridge Snares Patent for Ads in Time-Shifted Content.
  5. ^ Silicon Valley Business Journal: Podbridge is now VoloMedia.