Vitasoy
From Wikipedia, the free encyclopedia
| Vitasoy International Holdings Ltd. | |
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| Type | Public company |
| Founded | 1940 |
| Headquarters | Hong Kong, China |
| Industry | Food & Drinks |
| Products | Vitasoy beverage |
| Website | http://www.vitasoy.com |
Vitasoy (traditional Chinese: 維他奶; pinyin: wéi tā nǎi) (SEHK: 0345) is a brand of beverages and desserts in Hong Kong. With a history of more than 60 years, it belongs to the Vitasoy International Holdings Limited based in Hong Kong.
"Vitasoy" products were centered on the high-protein soymilk drink that the company first produced. Over the years the company expanded beyond the soy drink products and started to produce a wide variety of beverages. Some of them (such as the fruit juice) were given the derivative brand name "Vita".
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[edit] History
Vitasoy was founded by Dr. K. S. Lo in 1940 in Hong Kong with door-to-door delivery of the milk alternative. The company ceased operations from 1941 to 1945 during the Japanese occupation of Hong Kong. It re-emerged after the war was over.
The international expansion came in the 1980s and 1990s as soy based products found a market outside of Asia. Yvonne Lo, daughter of the founder established Vitasoy USA Inc. in 1979.
[edit] Products
Vitasoy beverages are packed in glass bottles, PET bottles, Tetrapak boxes and aluminum cans.
Following is a list of some of the products offered by Vitasoy:
- Vitasoy Soy drinks - in original, malt, coconut, melon, chocolate, taro, mocha and red bean flavours. Chocolate-Peppermint and Nog flavors are available seasonally.
- Vita Calci-Plus
- Premium Organic Vitasoy - Creamy, Calci Plus, Vanilla Delight and Chocolate Delight
- Vitasoy Meadow Delight
- Vitasoy Pure Soya Bean Extra drink
- Vitasoy San Sui soy milk
- Vitasoy San Sui tofu dessert - enriched, silken, firm, silken enriched, sweeten, almond
- AZUMAYA tofu - silken, firm and extra firm
- Tofu
- Juices - Lychee, sugar cane, orange, mango, blackcurrant and guava, pineapple and mango, apple
- Carbonated drinks - cola, Cream Soda, Lemon Lime and Orange
- Yin Hai Jelly Juices - Pineapple, Strawberry and Blueberry
- Vita Supreme Coffee drink
- Teas - Lemon, Honey Chrysanthemum, Chrysanthemum, Green Tea, Supericy and Herbal Tea
- Vita Light - Lemon and Chrysanthemum
- Vita Green Tea - Honey, Lemon, American Ginseng, Apple
- Vita Fresh Green Tea
- Vita Tsing Sum Zhan Tea - Sugarcane and Imperate, American Ginseng with Honey, Grapefruit Lemon, Mandarin Lemon, Green Apple with Cucumber, Mandarin with aloe and Apple and Jasmine
- Gor Yin Hai Teas - Apple, Passionfruit, lemon, peach, lychee; Icy Pink grapefruit, lemon and peach
- Vita Cha T Din - Icy Lemon, Icy Green Tea, Iced Passionfruit, Iced Apple, Iced Mango, Iced Honey Green Tea, Iced Lemon, Iced Peach
- Vita Oolong Tea -
- Distilled water -single serving bottles and water cooler bottles
- soy-based salad dressings
- mayonnaise
- desserts
- pasta and noodles
- Vitasoy Dairy - Pure Milk, Family Drink, Hi-Calcium Low Fat, Chocolate, Hi-Calcium Low Fat Chocolate
- Vita Soy UHT Milk - regular, chocolate and strawberry
- Yoghurt flavour drink
- Vitasoy San Sui Tofu Series - Dessert Tofu, Scallop Tofu and Silken Tofu
- Vitasoy Fresh Calci-Plus Series - Fibre, Oat and Calcium
- Vita Carboy Water
[edit] Facilities
- Tuen Mun, Hong Kong - boxed drinks to North America and Asia
- Shenzhen, China - for Chinese and Hong Kong markets
- Shanghai, China - for Chinese and Hong Kong markets
- Ayer, Massachusetts - for North America
- Victoria, Australia - supplying to Australia and New Zealand
