Vita-Mix

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Vita-Mix is an American based blender business. Their company headquarters is located at 8615 Usher Road, Cleveland, Ohio. They have a wide range of product distribution as they ship to 70 countries. Recently, due to high demands of their blenders, they added 63,000 ft² to their headquarters. The previous building was only 37,000 ft², thus bringing the total square footage to 100,000 ft².

1 History
2 Products
3 See also
4 External links

[edit] History

Vita-Mix traces it roots back to the 1920s, when the founder, W.G. Barnard, was a salesman. In 1937 Barnard introduced the world's first modern blender to his line of goods. When television became in widespread in 1949, Barnard's son, Bill Barnard, quickly recognized the value that the TV would have on advertising. Bill booked 30 minutes on WEWS-TV, and the first direct-response commercial was created. In 1955 Bill and his spouse Ruth took over operations of Vita-Mix. Bill's son Grover joined the company in 1964, the same year they officially changed their name to Vita-Mix Corporation. When the company went on to inrtoduce the so-called "Kitchen Center" in 1969, followed by the Vita-Mix 3600, and even later the 4000. These would be revoutionary products in blender history. In the early 80s, they expanded their business to Canada. In 1986 they were asked to build their first commercial food service only product, now called the Mix'n Machine. They followed this up with the 2-speed Drink Machine in 1992. The Drink Machine was successful with Chi-Chi's and another prouct, Time Blender, released in 1995 was bought primarily by Starbucks coffee. Their 1997 Blending Station was greatly used by Baskin-Robbins. Vita-Mix's two most recent products are the Vita Prep and the Touch and Go Blending Station.

[edit] Products

[edit] Mix'n Machine Advance

The Mix'n Machine is mainly a frozen treat blender. It can put candies, cookies, and the like into ice cream for sale to the public. It includes one-hand operation capability and comes with 6 blending programs. There is also an end-of-cycle indicator and auto-shut off feature. Other features include a heavy-duty motor, stainless steel casing, and 3 different agitators.

[edit] Drink Machine

The Drink Machine is, as presumed, a blender primarily for creating drinks. It has 6 programs, 3-stage ramping, and automatic shut off. It also includes a large, 32 oz container and the ability to program it customly. Their website claims that it is 20% quieter than older models. The Drink Machine also comes with a two-piece lid and the ability to add ingredients while blending.

[edit] Blending Station

The Vita-Mix Blending Station is the company's most generic blender. It come pre-programmed with 6 different blending prgrams like the Mix'n Machine Advance and the Drink Machine. It also comes with 93 different speeds to assist the operator. The container is 48 oz and is built to be able to add ingredients while blending. There are also 34 different recipe options to choose from.