Viscount (biscuit)

From Wikipedia, the free encyclopedia

Viscount biscuits are a classic British biscuit which consist of a circular base of biscuit, topped with a creamy mint or orange flavouring and covered with a layer of milk chocolate. They are made by Burton's Foods.

Viscounts are known for their shiny foil wrappers which have different colours depending on the biscuit inside—mint biscuits are contained within a green foil wrapper and orange flavoured biscuits are contained within an orange wrapper. The wrapper also has the word Viscount printed on it.[1]

In April 2005, Burton's redesigned Viscount biscuits to make the product more appealing to the adult luxury market. The redesign was done by Beswick Design. As part of the redesign, Burton's launched a mini version of the Viscount, which comes in a tub similar to those used for packaging ice cream. However, the coloured wrappers for the two flavours were retained.[2][3]

[edit] References

  1. ^ Biscuit of the Week. NiceCupOfTeaAndASitDown.com (25 August 2002). Retrieved on 2007-11-29.
  2. ^ Joe Lepper. "Burton's gives Viscount a makeover through Beswick Design", Brand Republic, 30 March 2005. Retrieved on 2007-11-29. 
  3. ^ "Burton's plans relaunch for Viscount biscuit brand", Marketing Week, 24 March 2005. Retrieved on 2007-11-29. 

[edit] External links

™®This brand-name food or drink product article is a stub. You can help Wikipedia by expanding it.