Image:Visad.jpg

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[edit] Fair use in Visa (company)

Though this image is subject to copyright, its use is covered by the U.S. fair use laws because:

1. It is a low resolution copy of advertising for an obsolete product of historical relevance.

2. It does not limit the copyright owner's rights to sell their current products in any way.

3. Copies could not be used to make illegal copies of the product.

4. The image is historically significant because it demonstrates the major renaming of a now-common item which has changed significantly (in look and name) over time.

5. The image was donated by the PR department of the copyright owner specifically for use in articles that discuss the history of this product publicly.

This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit.

The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.

It is believed that the use of some images of promotional material to illustrate:

the person(s), product, event, or subject in question
where the image is unrepeatable, i.e. a free image could not be created to replace it
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.

Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.

Please note that our policy usually considers fair use images of living people that merely show what they look like to be replaceable by free-licensed images and unsuitable for the project. If this is not the case for this image, a rationale should be provided proving that the image provides information beyond simple identification or showing that this image is difficult to replace by a free-licensed equivalent. Commercial third-party reusers of this image should consider whether their use is in violation of the subject's publicity rights.

This image created by the Visa International Service Association, who holds the copyright. It appeared in several publications in 1976 in promotion of the name change of BankAmericard to VISA. This scan was donated to the a Credit Card Collectors Club by Visa International Service Association's PR department.