VIPCO (Video Instant Picture Company)

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VIPCO (Video Instant Picture Company) was a UK based home video distribution company that specialized in releasing obscure and cult horror films - in particular, low budget Italian and American films produced during the seventies and eighties. It promoted itself as the leading distributor of video nasties and previously banned films in the UK.

In its first incarnation as an independent company founded by Mike Lee in the late seventies, VIPCO were notable for serving the nascent British home video market with early releases for films such as Driller Killer, The Groove Tube, King Frat, The Legacy, Psychic Killer and The Slayer. The company was originally named VIPC, but customers often misread their trademark - the letters VIPC surrounded by a graphic resembling the spools of a video cassette - as 'vipco', so the company's name was changed soon after their first titles were released.

The company re-emerged in the early 1990s with edited versions of Zombie Flesh Eaters, Horror Hospital and Night of the Demon. Since then, they have released a large number of films on video and DVD including Zombie Flesh Eaters 2, City of the Living Dead, Cannibal Holocaust, The Burning, A Blade in the Dark, Cannibal Ferox, Cannibal Ferox II, The Nostril Picker Uncut Edition, The Beyond Uncut, The House by the Cemetery, The Toolbox Murders & The Mountain of the Cannibal God. Many of their titles had previously been cut or rejected by the BBFC, or had never before received a UK release. These films fell under their "Vipco's Vault of Horror" DVD Collection.

In the early 2000s, Vipco also started a Cult Classic DVD Collection, which featured obscure non-horror films such as Bronx Warriors, The Last Hunter and Gremloids.

[edit] Criticisms Of VIPCO

While many of the movies released by VIPCO would not have been released onto the market by other companies, giving genre fans the opportunity to collect films without sourcing them from other countries, many viewers were disappointed with the low quality of the discs in relation to the relatively high price they sold for.

The majority of their films were released in the pan & scan picture format with no extras, and much criticism was leveled at the poor picture and sound quality of VIPCOs titles [1] [2], in blatant contradiction of the "Digitally Remastered" banners appearing on the company's DVD packaging. [3]

[edit] Closure

VIPCO's website currently reads:

"Dear Vipco fans

After many years of supplying the greatest cult movies to grace the homevideo screen we have decided to closedown at the end of the this year (31/12/07).[sic throughout]

We would like to thank each and everyone of you for your patronage through the years (1979 - 2007).

Yours as always

The Vipco Team

email: sales@horrorvideo.com PS. Don't forget to take care of your collections!"