Vettaikaranpudur

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?Vettaikaranpudur Tamil Nadu • India
Coordinates: (find coordinates)
Time zone	IST (UTC+5:30)
District(s)	Coimbatore
Population	17,594 (2001)

Vettaikaranpudur is a panchayat town in Coimbatore district in the Indian state of Tamil Nadu.

Contents 1 Location 2 Transportation 3 Movie world connection 4 Culture 5 Agriculture 6 Infrastructure 7 Cuisine 8 Temples 9 Sports and Games 10 Festivals 11 Younger Generation 12 Demographics 13 References

[edit] Location

Vettaikaranpudur is a village located 16 km from Pollachi in Coimbatore District, Tamil Nadu, India. It is 2 km from Anaimalai, which is famous for its Arulmigu Masani Amman Temple [1]. The villages around Vettaikaranpudur are Sethumadai, Kaliapuram, Odayakulam, Devipatinam. Vettaikaranpudur is enroute to Topslip (Anaimalai Wildlife Sanctuary) from Pollachi.

[edit] Transportation

Vettaikaranpudur is well connected by road to Pollachi, Topslip, Palani. The route from Pollachi is very scenic year around especially near the Ambarampalayam river. The shady trees on the road side near Thathur pirivu is spectacular. The roads are in reasonable order. Frequent government and private buses ply between Pollachi and this place. It takes approximately 30 minutes to travel by bus from Pollachi. The nearest air port is the Civil aerodramme in Coimbatore which is 60 km away. The nearest railway station is the Pollachi railway station.

[edit] Movie world connection

The scenic beauty of this village has made it an ideal out door location for the filming of several Kollywood movies. Several block busters including Muratu Kaalai, Sakalakalavalan, Chinna Gounder, Thavasi, Suryavamsam were filmed here. Several personalities from the movie world including Suhasini have bought prime land in this area.

[edit] Culture

Tamil is the most common spoken language with Telugu next. As this village is near Kerala few people also speak Malayalam. Very few people speak Kannada. Saree and Thavani (half saree) are the preferred casual wear for ladies. Gents prefer to wear Waisti (Dhothi). There are many communities (castes) in this village.

Most of the people include their community name as the last name like Chettiar, Nadar, Muthaliar, Gounder, etc.

[edit] Agriculture

Traditionally the farming community of this village relied on the cultivation of rice, sugarcane, cereals and peanut. It was during the early eighties that a coconut revolution in the region was triggered by the late V.Janakaraj Gounder. Since then the entire region has become one of the largest coconut growing hub in India. Vanilla cultivation has gained popularity of late. The enormous wealth generated and the lavish lifestyle lead by several landlords and their connections with the film doyen Sivaji Ganesan is well known in Tamil Nadu. Late Balusamy Gounder, Muthumanikam Gounder, Rathinasabapathy Gounder all held very close family ties with the movie legend.

Wealthy landlords have built palatial houses and live in close proximity to the farms. Several are designed to entertain guests with bar facilities, games room, play house etc. Houses are built combining traditional and contemporary architecture. The house of Sabari Giri Vasan at Bajanai street is a model house for several in the area.

The farmers adopt a very forward looking approach towards agriculture technologies. There are many farms that follow INTEGRATED farming system and ORGANIC techniques. A model vermi-compost farm and use of ORGANIC farming techniques is the one of V Chinnasamy Gounder (located opposite to the Precot Mills factory - Devipattinam on the way to Sethumadai / Topslip).

Labourers work in the agriculture farms on a daily wage basis. Daily pickup and drop services are provided with the use of tractors. Few stay in the farms and work as full time employees. One of the gravest concerns in the modern times is the dwindling numbers of farm labour. Economic boom in cities like Tirupur and Coimbatore have attracted a majority of them to those places. Daily wages have increased considerably and in some cases an advance has to be paid to ensure that they come for work the next day.

Though inflation has caught up with all other commodities, the price of a coconut has remained the same for over a decade (Rs.3-5). Abundant supply, associated health risks (high saturated fat content), change in the dietery habits of the modern generation to pizzas, burgers, North Indian dishes, change in the way a woman presents her hair (shampooed and bouncy; whereas coconut oiled and neatly combed is a thing of the past) have all contributed to this problem. However free electricity and no tax on agricultural income have kept the farming community going. In addition several agricultural loans worth millions obtained by the already wealthy are generously written off when a new government takes over. The current situation however is not sustainable and integerated farming and novel techniques as mentioned in the previous paragraph are actively being pursued.

With the booming real estate prices in Coimbatore/Chennai and uplift of the modern economy, there is a big demand for farms in this area. A majority are procured to regularize income (turn black to white) or show losses in tax returns and a few smaller farms are bought as a life style choice. It is economically unviable to generate profitable income when procured at the current price.

[edit] Infrastructure

Administration of the village is through the Panchayat. All streets in the village are named and clear signs are displayed as in the developed world. The village has a primary school and a high school. A lot of students from the neighbouring villages travel to Vettaikaranpudur for high school studies. The high school is currently undergoing a major uplift. Forest Hill academy is a popular English medium school in this village. A government veterinary hospital cares for the well being of various domestic animals of which cattle being predominant. The public library acts as a knowledgeable resource. Kala mandapam is a club where inter state volleyball competitions used to be fiercely held. The village at one time even had the luxury of a Tennis court. Alva hospital run by Dr. K.S.Alva caters to the needs of this village and the few hundreds surrounding it. Ananda Stores, a textile shop started by late V.C.Sivanandam Chettiar and now managed by V.K.Kanakasabapathy has been in existence for over 50 years. A fertilizer agency started by V.A.Somasundaram Chettiar has been providing the village needs of fertilizer and pesticides for several years. Sasikala tea stall and Bonda Naicker tea stall have been in existence for over 25 years providing 24/7 services to the local community. Senbaga and Abirami theatres have provided a means of entertainment for the thousands who toil the fields everyday. A petrol station next to the high school owned by Sabapathy Gounder has been in existence for several years. Several Nadar and Chettiar maligai (grocery) shops are present. The village has cable TV facilities and of course a wine shop. The village has some fine gold smiths. ICICI bank (formerly Bank of Madura) and South Indian bank have branches in this village. Mobile (cell) phone reception is good (two ugly communication towers have been commissioned in the medu). The telephone exchange in Anaimalai caters to this village as well. A community hall owned by the Late Kittu Gounder is used by the village residents for small occasions. A marriage hall in medu is used for marriages and other functions. A Hindu burial ground exists near the Azhukku swamiyar temple by the river. Weekly shandy (sunthai) is scheduled every Saturday. A post office exists.

[edit] Cuisine

Rice is the main food. "Kamban soru" and "Rai Kali/koolu" are very popular during the summer months. "Kedaai vettu" and "Kochai kozhi" are to treat family, "Pangalis" (cousins) and friends. "Elaneer" (tender coconut, "Neer moru" (skimmed butter milk), "Nongu" (palm fruit) are consumed in large amounts during summer. During the old days when hunting of wild life was permissible, "Maan" (deer) and "Panni" (wild boar) meat were very popular. "Aaathu meen" (river fish) and "Kulathu meen" (lake fish) are a rare delicacy. During "Guru poojai" in Azhukku Swamiyar temple, a very special "Kanji" (cold cereal broth) is served with chutneys. Mobile bonda/bajji stalls appear in the medu (opposite to Ananda Stores) during the evenings and serve local people hot fast food. Of course the mobile ice cream man (kone ice, kuchi ice, paal ice, semia ice, grape ice) and the "Soan papadi" man deserve mention. During Pongal season, "Motchai" (a type of bean), "Poosanikai" (pumpkin), "Arasanikai", "Senai kilangu" (a tuber) are prominent vegetables. Exotic fruits such as "Nagapalam", "Seenipuliyankai", "Nellikai" (Gooseberries), "Elanthaipalam" are sold door to door. In the bygone days, "Kambar cut", "Jow Mittai", "Thaen mittai", "Kadalai burupi", "Kadalai urundai", "Elanthai vadagam" were favourite snacks among the children and sold by vendors in front of the school. As the Kerala border is near, "Kallu" (Toddy-a fermented alcoholic brew) is within vicinity.

[edit] Temples

Close to the river, is a shrine for "Azhukku" Swamiyar. Legend has it that this swamiyar lived for several hundred years. The shrine is frequently visited by N. Rangaswamy, the Chief Minister of Pondicherry. The village has several temples, Murugan temple, Maari amman temple, Kamaatchi amman temple, Vinayagar temple. There is no church or mosque in this village as the population is predominantly Hindus. The few Muslims and Christians in this village visit Anaimalai for religious worship. One other character in the village, Raghavan, who is mentally challenged and is considered by certain believers as a saint. He has a psychiatric disorder, travels with a bag collecting things thrown out by others.

Between the months of November to January, temporary shrines of Lord Ayyapa are erected in various temples like Mariamman temple, Murugan temple etc. These shrines are built using bamboo and woven coconut leaves. Bajanai (group of people singing in praise of god with traditional music instruments) is conducted in Vinayagar temple on Friday evenings. In the month of December (Tamil- Margazhi), Bajanai processions are held on the streets during early morning hours wherein songs from the famous Thiripavai & Thiruvenpaavai are sung. Till the nineties Pulavar Mayilswamy conducted this bajanai for kids on this month.

[edit] Sports and Games

V Chinnasamy Gounder, Senthil Gounder, V.A.Thiagu gounder, M.N.Aravind gounder and V.J.Thiagu Gounder are renowned champions in "Rekhla" (bullock cart) race. Rekhla race is very prestigious and has gained popularity covering a belt of 140 km from Erode Dharapuram district to Palakkad in Kerala. Participation has crossed over a 100 pairs and the prize money is also in ounces of gold. It is held in over 15 places in a year attracting feverish participation and the (participants / audience) include over 10000 people, sometimes bringing a village / town to a standstill during the event. With such popularity this event is crying for attention in terms of stadia alike cricket (crores being spent) but this passionate farmer sport has to find takers for it to survive as it transcends cultural barriers and puritan celebration, standardized rules and evolving technologies to keep it abreast with the times.

Volleyball has been popular for decades. V.A.Muthumanickam Gounder a close friend of Sivaji Ganesan was a popular volley ball player. Cricket matches are played during the weekend at the high school. Ram Annan (not related to Kofi!) has been a key organizer for several years. Cricket matches played between Vettaikaranpudur and Anaimalai are feverish and can be compared to India versus Pakistan. In the bygone days, hunting used to be a popular sport and often the hunted wild life were paraded on the street. Families owned several dogs for hunting purposes and included the breeds "Kombai" and "Rajapalayam". Games played by children such as "Gundu" (marbles), "Gilli", "Rani thal" (stones) have been substituted with cricket these days. In the olden days "Rummy" (cards) was played at Kala Mandapam. As with sport anywhere in the world, some level of gambling exists here as well. Kids playing "Gundu" gamble on cinema pictures or match box labels. Very few have also ventured into horse racing and the late "Collector" Thangavel Gounder being one among them.

[edit] Festivals

Pongal in Vettaikaranpudur is a must see. The week long festivities include "Maattu pongal" and "Poo Pongal" which are very colourful. In Medu (heart of the village) several characters lighten up the spirit of the festival. "Kummi" dancers from far come to perform. "Rattan dhuri" (mobile roller coaster) is an attraction for the kids. "Adi nombu" is unique as an organic toy gun made of bamboo "Paputaankulal" in combination with organic bullets (seeds of a plant) yield a powerful sound. "Divali" (Deepavali)is colourful as everyone in the village takes an oil bath with "Arappu" (organic shampoo) and "Seevakai" (organic conditioner) early in the morning and don their new clothes. Sweets such as "Je-lay-pi", "Laddu", "Mysorepakku" and snacks such as "Murukku" are distributed among cousins on this day.

[edit] Younger Generation

With education taking prominence over agriculture in recent years, the highly educated younger generation from this tiny but affluent place are now distributed worldwide including the USA, UK, Australia, New Zealand, Dubai. The "well to do" take pride in sending their children to expensive boarding schools in the Nilgiris. A majority of the youngsters seek placement in Pollachi, Coimbatore and Chennai. The recent commissioning of a few textile mills has supported local employment.

Several names from this village have made it big through education. V.A.Vasudevarju I.A.S served for the Pondicherry government in various capacities. Dr. K.Anand Kumar, Ph.D is the Vice President-Quality at Wockhardt (http://www.wockhardtin.com/), one of India's leading pharma/biotech company. Dr. Kadirvel, Dr. Uttarraj, Dr. Varadharaj, Dr. Jayaraj, Dr. Mahendran, Dr. Kannaki have all set up successful practice in their Clinical profession in Pollachi. Dr. Vanathi Sundaresan, a Research biochemist by profession had a long stint at the Rice University, Houston, USA. Dr. Gnanasoundari, a Research Chemist works in Bharathiar University, Coimbatore.

The educational course of choice in the modern times is IT/Engineering. Marriages are mostly of the arranged type and often within the same caste and is commonly performed among cousins so that the property remains within the family. Historically as anywhere, there was a lot of male dominance; however in the modern times "education" has brought a sense of equality in both gender and caste. Mrs. Sudha Thiagu was elected as the first woman Panchayat President for the village. Bonded labour has also been abolished in many farms.

The older types of "Kaatai vithey kallu kudichalum gounden, gounden thaan" have been succeeded by the modern generation who are not only highly educated but are also shrewd in handling their finances appropriately. The downside of this being the loss of that distinct Vettaikaranpudur "fearless hunter" instinct.

[edit] Demographics

As of 2001 India census^[1], Vettaikaranpudur had a population of 17,594. Males constitute 50% of the population and females 50%. Vettaikaranpudur has an average literacy rate of 53%, lower than the national average of 59.5%: male literacy is 60%, and female literacy is 46%. In Vettaikaranpudur, 10% of the population is under 6 years of age.

[edit] References