Vendor Relationship Management
From Wikipedia, the free encyclopedia
VRM or Vendor Relationship Management, is the reciprocal of Customer Relationship Management. With VRM, the customer controls his or her relationship with vendors rather than vice versa. The purpose of VRM is to provide the customer with ways of bearing some of relationship burden which has in the past been borne entirely by the vendor. In so doing, VRM intends to improve markets by equipping customers to lead as well as to follow.
ProjectVRM, at Harvard University's Berkman Center for Internet and Society, is working to support development of VRM tools and methodologies to provide customers with both independence from vendors and ways to engage with vendors. The project is headed by Doc Searls, a fellow with the Berkman Center.
