Vega 95.3

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Vega 95.3 FM
Broadcast area Flag of Australia Sydney, Australia
Slogan Vega variety, the 70s, 80s and the best new songs
Frequency 95.3 MHz FM
First air date 1 August 2005
Format Adult hits
ERP 150 kw
Owner DMG Radio Australia
Website www.vega953.com.au

Vega 95.3 FM (call sign: 2PTV) is an Australian commercial radio station operated by DMG Radio Australia in Sydney. In contrast to DMG's other Australian radio brand, Nova, Vega was originally positioned to target the baby boomer market of listeners in the 40 to 60 age bracket, with a mix of talk and music from the 1960s to the 2000s.

The majority of music played on the station is Adult hits. Their current positioner is "Vega variety, the 70s, 80s and the best new songs", and is aiming at the 25-54 age group.

Contents

[edit] Weekday presenters

[edit] Breakfast (6-9) : Tony & Bec with Mikey (Tony Squires, Rebecca Wilson and Mikey Robins)

[edit] Mornings (9-1) : Alex Dean

Alex brings you 3 hours ad free music from the 70s, 80s and the best new songs each weekday morning from 9am until 12noon. That's the most music in Sydney to kick-start your work day.

[edit] Afternoons (1-4) : Jen Oldershaw

Jen's radio career was born when she arrived late to Uni on enrolment day. Forced to choose between radio and librarianship, music triumphed over the Dewey Decimal system. She spent 11 years at Triple J swapping between presenting and producing roles before leaving in 2000 to join the foundation team at Nova 969 to produce breakfast with Merrick and Rosso.

She has spent the last three years setting her alarm for a more decent hour, dividing her time between voiceover work and lecturing at The Australian Film Television and Radio School.

  • On 2006-03-03, Vega announced that its original morning host, Wendy Harmer, had left the station. She has been replaced in the time slot by various presenters including Mike Perso and Jen Oldershaw in the interim.

[edit] Drive (4-7) : Jason Staveley

Jason has been on the radio for 20 years now leaving his home in Hobart and not looking back. Prior to joining vega 95.3fm Jason worked in Adelaide and spent 3 years in England prior to that.

[edit] Early Nights (7-10) : Nathan Hardy

Born a long time ago in Sydney's Sutherland Shire, Nathan was robbed of his dream of playing Cricket for Australia by a total lack of fitness and any noticeable ability*, so he turned to radio to pay the bills.

[edit] Nights (10-12) : Trevor Sinclair

Trevor is Sydney born, raised and bred & has a real passion for our city. With the advent of Sydney’s newest radio station in 2005, Trevor’s eyes lit up at the prospect of joining the vega 95.3fm team. With his passion for his home town, Trevor writes for us and records info pieces about Events in the world’s greatest city and hosts vega nights from 8pm-11pm, including "10 from Then" at 10pm where he highlights particular eras, artists, albums and world events that we were living with at the time.

[edit] News presenters

News presenters include Monique Dews, Marnie Procter, Anthony Clark, Adam Hemmings and Deborah Clay.

[edit] Weekend presenters

Chris North, Bogart Torelli, Mike Byrne & Dave Evans

[edit] Early survey results

During its first ACNielsen ratings survey (No. 8, 2005, covering mid-September to November of that year), Vega 95.3 had failed to attract a significant audience, with a 1.8 percent audience share. However, station management state that the slow take-up was to be expected, claiming the target audience will be slower than some audience groups to try a new station.

In June 2006[1] the station dropped its "40 years of music" slogan and moved drive-time hosts Rebecca Wilson and Tony Squires to share the breakfast slot with Angela Catterns. The changes were slow in growing market share, with the audience falling to 1.7%(No. 6, 2006.

By the end of 2006, Vega 95.3 had reached their ratings peak, to date, reaching a 2.8% share.

In January 2007, Vega 95.3 expanded its "Vega Variety" positioner to include "the 70s, 80s and the best new songs", and also put out advertisements in the form of billboards and on the side of buses, based around that expanded positioner. It was hoped that it would get more listeners to sample the station.

In the first radio survey of 2007, Vega 95.3 had small increases, reaching 3%.

By the 4th radio survey of 2007, Vega 95.3 had reached 4.6%. In the 40-54 age group, Vega 95.3 was the second highest rating FM station in that age group after classic hits station WS-FM, who, traditionally, have been the highest rating FM station in that age group.

[edit] References

[edit] External links


v • d • e
Radio stations in Sydney
AM Stations
ABC Radio National 576  · ABC NewsRadio 630  · 702 ABC Sydney  · 2GB 873  · 2UE 954  · 2KY 1017  · 2CH 1170  · 2RPH 1224  · 2SM 1269  · Cool Country 2KA 1476  · 2RI 1539  · 2moro Radio 1620  · 2ME 1638  · 2MM 1656  · 2MM 1665
FM Stations (Sydneywide)
Triple M 104.9  · Mood FM 87.6  · Muslim Community Radio 92.1  · ABC Classic FM 92.9 · Koori Radio 93.7  · FBi 94.5  · Vega 95.3  · Nova 96.9  · SBS Radio 97.7  · 2OOO FM 98.5  · WSFM 101.7/88.3/99.1  · 2MBS 102.5  · 2CBA 103.2  · 2Day FM 104.1  · Triple J 105.7  · Mix 106.5  · 2SER 107.3
FM Stations (Local)
Kick 87.6 (Penrith)  · Radio Austral 87.8  · Cool Country FM 88.7 (Glenbrook, Katoomba, Mt Razorback) · 2RDJ 88.1 (Burwood)  · 2RRR 88.5 (Ryde)  · Radio SkidRow 88.9 (Inner Sydney)  · Blue Mountains Community Radio 89.1 (Katoomba)  · 2GLF 89.3 (Liverpool)  · Eastside Radio 89.7 (Waverly)  · Hawkesbury Radio (Hawkesbury)  · 2NBC 90.1 (Narwee)  · 2MWM 88.7/90.3 (Manly)  · 2CCR 90.5 (Cumberland)  · C91.3 (Campbelltown and Camden)  · Edge 96.1 (Western Suburbs)  · 2NSB 99.3 (North Shore) · 2SSR 99.7 (Sutherland)  · 2SWR 99.9 (Blacktown)  · Triple H 100.1 (Hornsby)  · 2MCR 100.3 (Campbelltown)  · WOW FM 100.7 (Penrith)  · 2BFM 100.9 (Bankstown)

Australia Radio Markets: Adelaide • Brisbane • Canberra • Darwin • Hobart • Melbourne • Newcastle • Perth • Sydney

See also: List of Australian radio stations