Varicam

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VariCam is a brand name associated with the specialized Panasonic video cameras that are mostly used to imitate the look and feel of motion picture cameras. They have been used for many feature films. VariCams' main feature is that the framerate can be varied from 4 frame/s to 60 frame/s, offering flexibility in creating rapid or slow motion effects. As a point of reference, film has traditionally been shot at 24 frames per second, while NTSC video uses 29.97 frames per second. Therefore, VariCams can be used for high end video and film production. Their relatively high initial cost inhibits purchase, since a typical VariCam can cost between US$45,000 and US$70,000. However, their low cost in use, compared to shooting on film, has made them popular among independent filmmakers, and they are often available to rent from professional film camera rental companies.

[edit] Competition

Varicam can be seen as Panasonic's response to the development of electronic cinematography, competing with its counterpart, CineAlta of Sony. Currently Varicam has only one camcorder, AJ-HDC27H, the successor of AJ-HDC27F, while CineAlta already has 3 cameras with the flagship model, F35, being on its way.

[edit] The Future of Varicam

Panasonic has at NAB 2008 show introduced another two members of Varicam family, planned to be available during August 2008. A member of new Varicam, AJ-HPX3700 is the flagship model providing Full 1080p acqusition capability and dual link HD-SDI output, while another new model, AJ-HPX2700 is lack of some features of HPX3700. Undoubtedly it can be seen as a tapeless development of Varicam. Besides, Panasonic has exhibited a mock-up of a camera having cinema camera appearance, previously said to be a potential 4K camera, due to be availalbe in 2010 according to some Panasonic staff.