Talk:Variable data printing

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I think that there are other links posted as informational, why not DesignMerge.....DesignMerge is a variable data tool. There are several advantages to plug-in technology in the VDP space. The most important advantage is that the DesignMerge software can utilize the two most powerful and popular composition engines in the world, QuarkXPress and Adobe InDesign. All of the composition features that you have grown accustomed to are fully supported by DesignMerge. Everything aspect of the composition process, including kerning and letterspacing, hyphenation and justification, runarounds, multi-page composition, styling, tables, etc. are all available for you to use. You just take an existing document, and use DesignMerge to "Make It Variable". Your variable output will look just like you did File/Print for each individual data record.

Appears there are loads more doing the same thing and calling it "VDP", but that is not my point. I miss "induvidualised data printing". After all "mailmerge" = "VDP"; right ?, but if you use data mining, geographical, cultural and other market relavent knowledge to adapt the "printed message" to suit an induvidual, well that's "IDP". And it takes a lot more than runarounds to make "IDP" work.

Example: travel (holiday) offers can be made in "one production run" that server: 1. young out-going folks (active holidays) 2. Folks with children still at school 3. Singles 5. Older well established folks (largers fonts, etc.) 6. .......

Takes a bit more that your average mailmerge VDP solution or is there one out there that can service this need today —Preceding unsigned comment added by 213.148.237.54 (talk) 20:00, 17 February 2008 (UTC)