Valley Industry & Commerce Association
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| Valley Industry & Commerce Association | |
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| Founded | 1949 |
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| Headquarters | San Fernando Valley, California |
| Key people | Greg Lippe, Chairman and Brendan L. Huffman, President & CEO |
| Area served |  San Fernando Valley & Los Angeles Region |
| Focus | Business advocacy |
| Website | Valley Industry & Commerce Association Official Website |
The Valley Industry & Commerce Association (VICA) is widely considered the most powerful business group in the San Fernando Valley and is one of the most influential business advocacy organizations in Southern California.[1]
With 850,000 jobs and 1.8 million residents, The San Fernando Valley, in Northwest Los Angeles County, is a diverse and thriving economy consisting of entertainment, manufacturing, retail, international trade, healthcare, tourism, aviation, academia, financial services, goods movement, aerospace, and more.
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[edit] History & Mission
Since 1949, VICA has served as the San Fernando Valley's leading voice on business issues through advocacy efforts at all levels of government.
The mission of the Valley Industry & Commerce Association is to encourage and enhance the economic vitality of the greater San Fernando Valley region by advocating on behalf of its business community.
[edit] Structure
Led by a board of directors chaired by Greg Lippe, (Lippe, Hellie, Hoffer & Allison LLP), composed of many of the top business leaders in the San Fernando Valley region, VICA is headed by President & CEO Brendan L. Huffman.
VICA's policy committees (divided up by issues, such as Healthcare and Transportation) meet and representatives of member companies vote on recommended positions, on which the VICA board then votes, before VICA advocates on the issues through written or oral testimony, and meetings with officeholders locally, in Sacramento, or in Washington.
[edit] Advocacy & Events
VICA is involved in numerous public policy issues impacting the business community in the San Fernando Valley, the Los Angeles region, the state, and the nation.
VICA's 2007 Guiding Principles contain an overview of the key public policy areas in which VICA focuses its advocacy efforts.
Among the key components of VICA's advocacy strategy are legislative trips to Washington, D.C. and Sacramento, and frequent events bringing together officeholders and business leaders, such as "Newsmaker Connection" luncheons, a State Officeholder Dinner, and a Local Officeholders Luncheon.
VICA also organizes an annual public policy conference attended by 350-400 business leaders and government officials, among other events.
[edit] Recognition in the Media
VICA has been called "the Valley's most powerful business group" by L.A. Daily News reporter Rachel Uranga[1], and received similar recognition from the L.A. Weekly[2].
[edit] External links
[edit] References
- ^ Rachel Uranga, "Big Business on Crime": Daily News Blogs.
- ^ David Zahniser, "Where Did the Love Go?": L.A. Weekly.
