VAG Rounded
From Wikipedia, the free encyclopedia
| Typeface | VAG Rounded |
|---|---|
| Category | sans-serif |
| Sample | |
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VAG Rundschrift or VAG Rounded (Rundschrift is German for round writing) is a geometric sans-serif typeface designed in 1979 as a corporate typographic voice for the Volkswagen AG motor manufacturer. It features rounded termini on all strokes.
Volkswagen ended its use of the VAG Rundschrift family in the early 1990s, and it is widely available today and is licensed through Adobe Systems.
With many recent Web 2.0 startups, a clear trend in their new logos is the use of soft, rounded typefaces dominated by VAG Rounded, which is said to "lend a modern friendliness to what might otherwise be a cold trademark" [1] and, as of 2007, can be seen on T-Mobile USA literature. Apple Inc. has been utilizing the typeface on the keyboards of their line of notebook computers since 1999, with the release of the first-generation iBook, and on their desktop keyboards since August 2007.
[edit] References
- ^ The Fontfeed, March 7, 2006. http://www.fontshop.com/fontfeed/archives/the-logos-of-web-20/
[edit] See also
[edit] External links
- "Typographic Abbreviations Series #2: VAG" from the MyFonts blog, 2006-11-17, retrieved 2007-05-25
- Linotype.com
