V8 (beverage)

From Wikipedia, the free encyclopedia

V8 Vegetable Juice logo
V8 Vegetable Juice
Type Vegetable juice
Current owner Campbell Soup Company
Country of origin Flag of the United States United States
Markets United States
United Kingdom
Australia
Website V8 Vegetable Juice - Official website

V8 Vegetable Juice is a trademark name for beverage products made from either eight vegetables or a mixture of both fruits and vegetables. The brand is owned by the Campbell Soup Company.

Contents

[edit] V8 Vegetable Juice

The original V8 Vegetable Juice is made mainly from tomatoes and the juices from seven additional vegetables, specifically: beets, celery, carrots, lettuce, parsley, watercress, and spinach. Tomato juice composes around 87% of the total drink. Campbell's makes several varieties of the drink, such as Original, Spicy, Lemon, Picante, Low-Sodium, and Organic.

Two spinoffs of the V8 brand, "V8 Splash", and "V8 V.Fusion", are blends of fruit and vegetable (specifically carrot) juices. V8 Splash is sweetened with high-fructose corn syrup or Splenda, while V.Fusion is made from 100% juice and contains a daily serving of both fruits and vegetables per 8oz glass.

[edit] History

V8 Vegetable Juice was invented by W.G. Peacock (1896-1948), the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min. Having had only mediocre sales success, in 1933 Peacock began blending the Vege-min juices into one product and selling this new concoction as "Vege-min 8." A grocer in Evanston, Illinois recommended that he shorten the name to simply "V-8."

The new V-8 was a success, and in 1948 the Campbell Soup Company acquired the brand. It has been in continuous production since.

[edit] Deviations

A few cocktail drinks use V8, most famously the "bloody eight" or "eight ball", which is a Bloody Mary with V8 instead of tomato juice. Vi-8 otherwise known as a Vimal 8 is a combination of V8 and orange flavored soda.

[edit] Commercials

Campbell Soup Company recently created a variety of commercials all depicting someone being hit on the forehead in some way because they did not choose a V8 or vegetables in general, instead choosing a food that is less nutritious. The slogan used in the commercials is "Could've had a V8." For example, in one of the commercials, a mom is showing her child a french fry by saying "Look what mommy's having. Mommy's having a french fry. Yes she is. Yes she is." Her child then slaps her on the forehead. Another commercial features a man ordering a "double bacon cheeseburger with no lettuce or tomato" only to be slapped by the drive-thru cashier. A variation used to promote V.Fusion features a man getting hit repeatedly by his wife until he says "You can do that all you want, I don't like V8 juice."

[edit] V8 Fruit & Vegetable Juice

In countries such as the UK and Australia, Campbells also makes V8 100% Fruit & Vegetable Juice, combining vegetable juice with fruit juices. This is now available elsewhere as V8 Fusion. V8 Fusion drinks contain 1/2 cup vegetable and 1/2 cup fruit juice in each 250ml (8 fluid ounce) serving.

Strawberry Banana contains the juice of 10 vegetables and fruits: sweet potatoes, tomatoes, carrots, beets, white grapes, oranges, apples, strawberries, bananas and banana puree.

Tropical Orange contains the juice of 7 vegetables and fruits: sweet potatoes, carrots, yellow tomatoes, squash, white grapes, oranges, pineapples.

Peach Mango contains the juice of 7 vegetables and fruits: sweet potatoes, yellow tomatoes, squash, white grapes, oranges, peaches, mangoes.

The Australian flavour variants are Tropical, Melon Burst, Citrus Splash, Apple, Carrot & Ginger, and Apple Plum Fusion

[edit] Nutrition

Example nutrition information for V8 Vegetable Juice:

Nutrition Data (Australia)[1]
SERVINGS PER PACKAGE: 1
SERVING SIZE: 250ml
AVERAGE QTY

PER SERVING

AVERAGE QTY

PER 100g

ENERGY 165 kJ (40 Cal) 66 kJ (16 Cal)
PROTEIN 2.4 g 1.0 g
FAT
- TOTAL NIL NIL
- SATURATED NIL NIL
CARBOHYDRATE
- TOTAL 6.3 g 2.5 g
- SUGARS 6.3 g 2.5 g
SODIUM 660 mg 263 mg
VITAMIN A 325 ug (40%)^ 130 ug
VITAMIN C 52 mg (130%)^ 21 mg
11.5 fluid ounce (340 mL) can of V8 100% Vegetable Juice (United States) [2]
Nutrition Facts
Serving Size 1 can
Amount Per Serving
Calories 70 Calories from Fat 0
% Daily Value*
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g
Cholesterol 0mg 0%
Sodium 690mg 29%
Potassium 670mg 19%
Total Carbohydrate 14g 5%
Dietary Fiber 3g 12%
Sugars 11g
Protein 3g
Vitamin A 59.99% Vitamin C 170%
Calcium 4% Iron 4%

[edit] References

  1. ^ Campbell's Australia -V8 Juices - V8 Vegetable Juice
  2. ^ Product Sample; 11.5 oz can

[edit] External links