Utica Club
From Wikipedia, the free encyclopedia
Utica Club is a brand of naturally-aged pilsner beer from Utica, New York. Since 1888, Utica Club has been brewed at the West End Brewing Company (today the Matt Brewing Company). It was the first beer officially sold after Prohibition.
Utica Club's most famous campaign icons were a pair of talking beer steins, Schultz and Dooley, who appeared in several popular television commercials that ran from 1959 to 1964. DDB (Doyle Dane Bernbach) copywriter David Reider created the characters and comedian Jonathan Winters supplied the voices of Schultz, Dooley, and the other beer steins that appeared in the commercials. Many Utica Club commercials depicted two characters ending the argument abruptly on ordering a Utica Club beer, leading to the jingle "It's tough to argue over an Utica Club, 'cause they put too much love into it!"
Today, Utica Club is still being manufactured, although it is a minor brand in comparison to the brewery's primary line of Saranac beers. It is, however, still a favorite among residents of the Utica area.
Some affectionately refer to Utica Club as "Uncle Charlie." Accordingly, the now discontinued Utica Club Light (UCL) has been referred to as "Uncle Charlie Lewis."
[edit] References
- History of Schultz and Dooley. Utica Club's Schultz and Dooley, The Brewery Shop.
- A Brief History of the Matt Brewing Company. Saranac, Matt Brewing Company.
