Ursus Breweries

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Ursus Breweries
Location	Cluj-Napoca, Romania
Owner(s)	SABMiller
Year opened	1878
Active beers
Ursus Pils	Pilsner
Ursus Premium Pils	Premium pilsner
Ursus Black	Dark lager
Stejar	Strong beer
Redd's[1]	Lemon-flavored beer

Ursus is the best-selling beer in Romania, due to its respected flavour and reasonable price compared to imported beers. It has been brewed since 1878 and is advertised under the slogan Regele berii în România ("The King of Beers in Romania"). It is brewed in Cluj-Napoca.

In 2003, Ursus sponsored the Romanian Everest Expedition.

Ursus was the main sponsor of the Romanian top football league between December 19, 1998 and the end of the 2003/04 season.^[2]

Starting with the 2006/07 season, Ursus Breweries became the main sponsor of Cupa României and changed the cup name to promote their Timişoreana beer brand.^[3]

[edit] External links

• Ursus corporate site
• About Ursus beer

[edit] References

1. ^ About the new beer
2. ^ "Un milion de dolari pentru fotbalul romanesc", Ziua, December 20, 1998. Retrieved on 2008-03-10. (Romanian) 
3. ^ "Cum au ajuns Bergenbier, Timisoreana si Burger titulari pe terenul de fotbal", Ziarul Financiar, June 4, 2007. Retrieved on 2008-03-10. (Romanian) 

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