Urban Pasifika

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Urban Pasifika is a sub-genre of hip hop which combines American style hip hop or R&B rhyming and beats with Pacific Island or Māori instrumentation (such as ukulele samples) and Pacific Island or Māori language singing/rapping.

It originated in Auckland, New Zealand in around 1993 with the release of the album Urban Pasifika - Pioneers of a Pasifikan Frontier on an Auckland based record label started by Phillip Fuemana called Urban Pasifika Records. This record label is widely credited with creating the genre.

Urban Pasifika can also be called Pasifikan Hiphop and has close links with New Zealand hip hop.

Main artists active in this sub-genre include:

Languages