Urban Behavior

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Urban Behaviour
Type	private
Founded	Toronto, Canada (1989)
Headquarters	Toronto, Canada
Industry	Fashion
Products	Apparel
Website	www.urbanbehavior.com

Founded in 1989, Urban Behavior is a unisex apparel retailer with stores in Canada and the United States which sells private label clothing mostly designed out of Los Angeles. Most of the fashions change depending on the current trends. Urban Behavior's target market are teenage to young adult consumers. The Urban Behavior retail mix of company-branded fashion, casual clothing and accessories is mainly geared toward female consumers, who make up 80% of the sales base.