Unsigned Hype

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Unsigned Hype is a column in the hip-hop magazine The Source devoted to identifying promising new rappers who do not have record deals. Over its existence, it has come to represent a benchmark in rising rappers' careers, and many now-revered or successful rappers were once featured, including the Notorious BIG, Eminem, DMX, 50 Cent, Immortal Technique, Pitbull, Common, Mobb Deep (appearing as Poetical Prophets), Bishop Lamont, Ya Boy, Joell Ortiz, Lil Flip, Streetz & Young Deuces, DJ Shadow, Percee-P, Rasco, and Proof.