Universal Business Adapter

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The Universal Business Adapter (UBA) was a popular TV commercial in 2002 for IBM's WebSphere Integration Software. The UBA was touted to "connect anything to everything" during what appears to be a sales call to several business people. "Affordable", "fast" and "easy" were also some of the benefits of the UBA. When asked if it would work in Europe, the salesman indicates that it needs an adapter.

Unfortunately, the ad reminds the viewer that "there is no universal business adapter", which is why one would supposedly need their product.

The term UBA or Universal Business Adapter is sometimes used to describe a magical business solution or IT product that doesn't actually exist.

[edit] External links

• You Tube IBM TV AD - Universal Business Adapter