Image:University of California, Los Angeles logo.png

From Wikipedia, the free encyclopedia

Image
File history
File links

No higher resolution available.
University_of_California,_Los_Angeles_logo.png‎ (300 × 97 pixels, file size: 2 KB, MIME type: image/png)

[edit] Summary

The current UCLA logo. The rules governing the appearance, presentation, and construction of this logo were set in the UCLA Graphic Standards Manual on September 8, 2004. The constituents of the "Graphic Identity Program" maintain strict rules covering how, where, when, and in what manner the logo is to be constructed and presented. The logo, instated in 2004, is part of the program that UCLA is using in order to create and maintain a visual identity in the wave of inconsistent icons and logotypes representing the university.

The logo cannot be reconstructed with any fonts or drawings. It is available by restricted download on their Identity site, and only that version may ever be used as the official logo.

This file was created by extracting the official version presented in the UCLA Graphic Standards Manual and converting the color to the Web value specified in the manual.

[edit] Licensing

This is a logo of an organization, item, or event, and is protected by copyright and/or trademark. It is believed that the use of low-resolution images on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation, of logos for certain uses involving identification and critical commentary may qualify as fair use under United States copyright law. Any other uses of this image, on Wikipedia or elsewhere, may be copyright infringement. Certain commercial use of this image may also be trademark infringement. See Wikipedia:Non-free content and Wikipedia:Logos.

This tag must have an accompanying fair use rationale which must be unique to the usage of THIS image in each article in which it is used. You must also give the source and copyright information for all fair-use images uploaded.

Use of the logo here does not imply endorsement of the organization by Wikipedia or the Wikimedia Foundation, nor vice versa.

[edit] Fair Use Rationale

This logo is not free use. The university sets strict guidelines on its logo, and covering its Fair Use in Wikipedia's article on UCLA is this rationale.

This logo qualifies as fair use under Wikipedia's copyright guidelines on logos as follows:

Under United States law, this logo, a trademark of UCLA, may be used on other sites for purposes of criticism and commentary. The Wikipedia article serves to do just that. Furthermore, the trademark may not be used in an artistic or editorial setting. Its presence in the infobox in the UCLA article is neither artistic or editorial.
There is no free equivalent, because one cannot be produced, according to the Graphics Manual. The only allowable logograph is this logo, and any reproduction, digital or otherwise does not represent the university.
In no way does this inhibit trademark policies set forth by UCLA. It cannot and will not be used to sell merchandise or propagate advertisement.
This is used once in one Wikipedia article. It is the highest resolution of the official logo available to the public. It is the only university logo published in UCLA media.

Non-free / fair use media rationale - non-free logo for University of California, Los Angeles
Description	This is a logo for University of California, Los Angeles.
Source	UCLA website
Article	University of California, Los Angeles
Portion used	The entire logo is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image.
Low resolution?	The logo is a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution.
Purpose of use	The image is placed in the infobox at the top of the article discussing University of California, Los Angeles, a subject of public interest. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey.
Replaceable?	Because it is a logo there is almost certainly no free equivalent. Any substitute that is not a derivative work would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary.
Other information	Use of the logo in the article complies with Wikipedia non-free content policy, logo guidelines, and fair use under United States copyright law as described above.

File history

Click on a date/time to view the file as it appeared at that time.

	Date/Time	Dimensions	User	Comment
current	03:26, 7 May 2007	300×97 (2 KB)	Punctured Bicycle (Talk \| contribs)	(Source: http://www.identity.ucla.edu/graphicstandards/UCLAStandardsManual0904.pdf)