Underoos

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Wonder Woman Underoos

Underoos are a brand of underwear for children, produced by the Fruit of the Loom company. The packages include a matching top and bottom for either boys or girls, featuring a character from popular entertainment media, especially superhero comics, animated programs, and fantasy/science fiction. In many cases, the garment mimics the distinctive costume of the character, encouraging the wearer to pretend to be the character. In others it features an image of the character and/or logo on the undershirt.

1 History
2 Styles
- 2.1 Costume
- 2.2 Logo

[edit] History

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Underoos were developed as a product idea by an independent entrepreneur, who obtained licenses from DC Comics, Marvel Comics, Hanna-Barbera and Archie Comics. The product idea was first offered to Hanes, but was rejected. Scott Paper company pursued development but ultimately decided to not market the product. Fruit of the Loom had been engaged as supplier of the blank underwear and another vendor engaged to apply transfers. Informed of Scott Paper Company's decision to not market this novel product, Fruit of the Loom inquired if they would be permitted to market the product, now fully developed. The entrepreneur agreed, and in 1978 Fruit of the Loom brought Underoos to test market in three markets including the New York Metropolitan area. Retailer and consumer demand was so strong, the product was immediately expanded to national distribution.