Umai Bō
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Umai Bō (うまい棒?) or "delicious stick" is a small, puffed, cylindrical corn snack that resides at the bottom of most Japanese convenience store candy shelves. It is produced by Riska. It has a suggested retail price of 10 yen, but because profit margin is so slim, its length can change without a notice. Its consistency is similar to Cheetos. The wrapper features a cat, Umaemon who is a pun of popular character, Doraemon.
There are many flavors of Umai Bō available, including savory flavors, such as salad, mentaiko, takoyaki and cheese; and sweet flavors, such as cocoa, caramel, and chocolate. Some flavors were discontinued after a brief period, while others became a staple. Some flavors are only sold in specific location, such as a tourist spot.
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[edit] Flavors
[edit] Presently Circulating
- Mentai
- Corn Potage
- Natto
- Cheese
- Teriyaki Burger
- Salami
- Vegetable Salad
- Chicken Curry
- Tonkatsu Sauce
- Shrimp and Mayonnaise
- Takoyaki
- Chocolate
- Caramel Candy (Production discontinued, in stock only as of 2006)
- Cocoa (Production discontinued, in stock only as of 2006)
- Kabayaki (Production discontinued, in stock only as of 2006)
- Beef Tongue
[edit] Limited Reproduction
(As of 2006)
- Saki-ika (Dried Squid)
- Gyo-THE
- Crab Dumpling
- Umeboshi Riceball
[edit] Only in Specific Area
[edit] Discontinued
- Pizza
- Saki-ika
- Choikara Panchi
- Crab Chanko
- Omuraisu
- Gyo-THE
- Chocolate Peanut
- Crab Dumpling
- Mame-rikan (Bean-American)
- Umeboshi Riceball
- Red Lobster
- American Hot Dog
- Marine Beef
- Curry