TV 2/Østjylland
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TV 2/Østjylland is one of eight regional TV-stations in the TV 2 network in Denmark. The station was founded in 1990, and the first news broadcast was made on April 1 the same year. The station covers the eastern part of Jutland, otherwise known as Aarhus County.
TV 2/Østjylland originally started out in an old warehouse in the city of Randers, the second largest city in the station's broadcast area. This was a political decision, meant to force the station to produce news that did not entirely focus on the area's largest city, Aarhus.
In 1999 TV 2/Østjylland moved from Randers to a purpose-built TV-station in the northern part of Aarhus. The new building was - contrary to the old warehouse in Randers - designed to house a modern TV station. The new building was packed with new technology. Based on the Sony DNE-2000 news editing system, the new station was completely digital and thereby it was - at the time - the most technologically advanced TV station in Europe.
The station's motto is "Near and necessary" (Nær og nødvendig, in Danish), a motto the station tries to fulfill by spreading out reporting to even the smallest town in the area of coverage. TV 2/Østjylland has the ambition to bring the best coverage and the coverage that is closest to the station's viewers. Therefore TV 2/Østjylland prioritises the experiences and problems of ordinary people in contrast to "expert sources" in the stations news coverage.
A typical day's broadcast on TV 2/Østjylland starts at 11 a.m. (11.00 o'clock) with "Middagsmagasinet", a 90-minute program which features re-runs of the stations iconic reporter Kurt Leth's show, where he visits a lot of extraordinary, ordinary people, followed by 30 minutes of "Set & Sket", a program broadcast to all of Denmark that shows the best stories from all of TV 2 regional TV stations. At 12.00 o'clock 10 minutes of national and international news from TV 2 Denmark, followed by 20 minutes of local news and live interviews with interesting guests, produced by TV 2/Østjylland's own staff of reporters, photographers, and newsanchors.
At 4.05 p.m. (16.05 o'clock) TV 2/Østjylland returns with a brief newsbulletin with the day's headlines. This bulletin is preceded by a TV 2-Denmark news update on national and international news.
Another, slightly longer, news update is sent at 6.10 p.m. (18.10 o'clock). This broadcast is also preceded by 10 minutes of national and international news from TV 2-Denmark.
At 7.30 p.m. 19.30 o'clock) TV 2/Østjylland's main news broadcast of the day is aired. 30 minutes of local and regional news, features, and other programs. This program is extremely popular and usually around 2/3 of all TV-sets in the area are tuned in.
As of (January 2006) the station faces the challenges of negotiating a new political agreement (Medieforlig 2006 in Danish). This should result in access to a new digital 24-hour-a-day news channel. Also in the year 2006 the station will replace its six year old - and ageing - Sony editing-system and thereby upgrade the station's technology to new, modern, and very advanced levels and again be at the technological forefront of TV news broadcasting.
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