TV3 Slovenia

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TV3 is a television channel in Slovenia owned by Modern Times Group (MTG). The channel was also known as Prva TV from 1 November 2004 to 1 October 2006.

It is well known for broadcasting successful US series, such as 24, Battlestar Galactica (Bojna zvezda Galaktika), Heroes (Heroji), Smallville, The Office (Pisarna) as well as US reality shows, such as America's Next Top Model (Ameriški top model), Nanny 911 (Varuška, na pomoč!), Outback Jack (Jack iz divjine), Average Joe (Povprečni Joe) and mostly Nickelodeon cartoons including Avatar: The Last Airbender (Avatar), Spongebob Squarepants (Spuži Kvadratnik), Jimmy Neutron and others.

TV3 also has the rights to play UEFA Champions League, UEFA Euro 2008 and EHF Champions League matches.

On the 3rd of June 2008 TV3 began broadcasting in Slovenian DVB-T network.

[edit] History

The station began as TV3 on 24 December 1995. Majority ownership was originally held by the Roman Catholic Church, and the much of the initial programming was faith-oriented.

TV3 encountered poor ratings and financial losses from its outset, with a reported ratings share of 1.2%. On 13 February 2003, Ivan Caleta, a businessman from Croatia, purchased 75% ownership of TV3 then proceeded to offer more popular programming. Viewership in 2004 increased to a 1.7% audience share, but remained a distant fifth place behind other public and private television services in Slovenia.

On November 1, 2004, the channel's name was changed to Prva TV. On July 1, 2006 Prva TV was bought by Swedish media company Modern Times Group. On October 1, 2006, the channel's name was changed back to TV3, this time in reference to the Modern Times Group corporate brand TV3 Viasat).

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