Trymedia

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Trymedia is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco, with offices in Berkshire and Alicante.[1]

Contents

[edit] Overview

Trymedia was founded in 1999 as Trymedia Systems, Inc. by cousins Alex and Andres Torrubia. The company was launched in Spain, and after a round of fund-raising in New York, relocated to San Francisco.[2][3] Macrovision acquired Trymedia for US$34 million on July 26, 2005. With the acquisition, Macrovision launched a new games division, Trymedia Games Division, based around Trymedia employees.[4] Trymedia was not a profitable operation, losing $14.5 million on revenue of just over $9 million in 2007.[5] On February 22, 2008, RealNetworks announced it had acquired Trymedia from Macrovision for an undisclosed sum,[6] reported in a Macrovision conference call to be $4million.[7]

Trymedia operates an online network of digitally distributed computer games. The network is integrated into Microsoft's digital locker service,[8] and provides white label online retail services to affiliates such as Electronics Boutique and GameSpot.[9]

[edit] ActiveMARK

ActiveMARK is Trymedia's proprietary technology suite for secure digital distribution. It provides DRM protection for software distributed digitally or by CDs/DVD, along with commerce, distribution, administration and marketing services.

[edit] Trygames

Trygames, a division of Trymedia, is a retail website offering computer games from the Trymedia games network for download, trial and purchase. It was launched in 2001.[10]

[edit] References

  1. ^ Directions. Trymedia. Retrieved on 2007-05-04.
  2. ^ Sanders, Adrienne. "Anti-piracy firm nets booty, sails on", San Francisco Business Times, 2005-03-25. Retrieved on 2007-05-04. 
  3. ^ Fulton, Curtis Lee. "Media Companies 'Still Don't Get It, God Bless 'Em'", The Online Reporter, May 6-10, 2002. Retrieved on 2007-05-04. 
  4. ^ Sanders, Adrienne. "Macrovision: Wooing Trymedia Systems on the sly at E3", San Francisco Business Times, 2005-08-05. Retrieved on 2007-05-04. 
  5. ^ Richman, Dan. "Seattle's RealNetworks acquires most of games-maker Trymedia", Seattle Post-Intelligencer, 2008-02-22. Retrieved on 2008-03-07. 
  6. ^ RealNetworks (2008-02-22). "RealNetworks to acquire Trymedia from Macrovision". Press release. Retrieved on 2008-03-07.
  7. ^ "RealNetworks buys Macrovision subsidiary", Puget Sound Business Journal. Retrieved on 2008-03-07. 
  8. ^ Macrovision (2006-12-20). "Macrovision Works With Microsoft to Deliver Over 1,000 Popular Games and Software Programs Online at Windows Marketplace". Press release. Retrieved on 2007-05-08.
  9. ^ Portal / Retail Partners. Trymedia. Retrieved on 2007-05-04.
  10. ^ Trygames Site Review. Download Free Games. Retrieved on 2007-05-04.

[edit] External links


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